Scentsy Layoffs to Hit 116 Employees Amid Post-Pandemic Market Adjustments
Scentsy, the Meridian, Idaho-based company known for its scented home and body products, has announced a reduction of 116 employees at its headquarters, accounting for 11% of its workforce.
This decision comes as the company adapts to market conditions, returning to pre-pandemic levels following a period of significant growth during the COVID-19 pandemic.
Founded in 2004 by Heidi and Orville Thompson, Scentsy has experienced notable expansion over the years. According to Idaho Business Review, in 2021, the company invested $25 million to add two warehouses to its 73-acre Scentsy Commons campus, reflecting its growth trajectory at the time.
Additionally, Scentsy has been recognized for its workplace environment. In 2022, Forbes named the company among America's Best Midsize Employers, marking the third time Scentsy received this acknowledgment. The company has also been featured in Forbes' lists of Best Employers for Women and Best In-State Employers.
The recent layoffs at Scentsy reflect broader trends in the direct sales industry, where companies are adjusting their operations in response to evolving market dynamics.
For example, Amway announced the reduction of 900 jobs, primarily at its Michigan headquarters, as part of its efforts to realign resources and invest in wellness and digital capabilities.
Scentsy remains committed to its mission of delivering quality fragrance products through its network of independent consultants, despite the current workforce adjustments.
