Finally the Rolex Land Dweller Watch is here!
At the Watches & Wonders 2025 event, Rolex introduced the Land-Dweller, marking the brand's first new sports model in over a decade.
This timepiece features a redesigned, ultra-slim Jubilee bracelet that integrates seamlessly with its angular case, reminiscent of the historic Oysterquartz.
The all-new Land-Dweller is available in platinum, rose gold, and "white Rolesor," and comes in both 36mm and 40mm sizes and here's the price chart:
| Material | Size | Price (CHF) | Price (USD) |
|---|---|---|---|
| Platinum | 36mm | 111,500 | ~120,000 |
| Platinum | 40mm | 115,000 | ~124,000 |
| Rose Gold | 36mm | 85,000 | ~91,500 |
| Rose Gold | 40mm | 89,000 | ~95,500 |
| White Rolesor | 36mm | 13,300 | ~14,300 |
| White Rolesor | 40mm | 14,500 | ~15,600 |
Yes, it is starting from $15,600 (about $16,000 as per various sources) and is available in 6 categories that are worth buying considering as a good investment.
Under the hood, the real Rolex Land-Dweller is powered by the new 7135 calibre movement, operating at 5Hz for enhanced precision and offering a 66-hour power reserve. It introduces the "Dynapulse" escapement, a groundbreaking innovation boasting seven patents and delivering a 30% increase in energy efficiency compared to traditional Swiss lever escapements.
The Land-Dweller's design includes an integrated bracelet that creates a seamless visual narrative with the case, evoking a refined yet confident look and a win for luxury lovers.
Here's what it looks like in the photos:
 |
| Screenshot from Rolex.com |
 |
| Screenshot from Rolex.com |
This model is poised to influence Rolex's future designs, blending modern mechanical watchmaking with a nod to '70s aesthetics that gives it a real flex.
Before its official release, the Land-Dweller garnered significant attention online due to strategic leaks and teasers, including sightings of Rolex ambassador Roger Federer wearing the timepiece.
This approach mirrored product launches in the tech industry, generating widespread anticipation and discussion among enthusiasts who just keep on waiting for the next launch by a brand like Rolex.
With the introduction of the Land-Dweller, Rolex continues to demonstrate its commitment to innovation and excellence in the luxury watch market, setting new standards for design and performance and claiming its #1 spot for more years to come.
If you want to buy, you can go to Rolex.com.
