Erim Kaur: From Personal Loss to Building a $4 Million Haircare Empire
Erim Kaur (real name Erim Almas Kaur Lally), a London-based 30-year-old entrepreneur and influencer, transformed a deeply personal experience into a thriving business venture currently worth $4 million in sales.
After losing her mother to breast cancer at the age of eight, The Economic Times reports Kaur sought connection through the cherished memories of her mother’s long, beautiful hair. Guided by her grandmother, she got into traditional Indian hair oiling practices, laying the foundation for her future brand, ByErim, that she never thought about before.
Her story? Simple as this:
In 2019, Kaur launched ByErim, a luxury hair and beard care line.
Starting with £10,000 saved from nightclub shifts, she developed and bootstrapped a refined, lightweight hair oil infused with ingredients like Amla, Argan, Coconut, and Castor oils.
The brand resonated with consumers as a natural haircare product and generated over $4 million in sales and becoming one of the UK’s fastest-selling hair oils that is actually an Indian-based brand.
Of course, this was not an easy task, but Kaur did it with all her beauty to become a known CEO of a new and trending brand.
And beyond her entrepreneurial success, Kaur has become a prominent Sikh influencer in the UK, using her platform to inspire and support young women who, like her, grew up without maternal figures.
Her journey from personal loss to business triumph exemplifies resilience and the power of cultural heritage in shaping modern enterprises without having to compromise on your personal identity and roots.
