Zinnia Secures $300 Million in Financing
Zinnia, a major player in the life and annuity (L&A) insurance tech scene, has just scored a hefty $300 million in financing from Vista Credit Partners, a branch of Vista Equity Partners.
This strategic investment is designed to supercharge Zinnia’s expansion plans, helping them speed up their go-to-market approach and continue shaking things up in the insurance world.
If you're not already familiar with Zinnia, the company plays a pivotal role in powering over 50% of the digital annuity volume in the U.S.
That’s no small feat, especially considering the steady growth in L&A products as more people look for reliable ways to secure their retirement.
With data showing U.S. annuity sales growing by over 20% annually since 2021, it’s clear Zinnia is in the right place at the right time.
Having recently acquired Ebix’s Life and Annuity assets, Zinnia is now more entrenched than ever with its distribution partners, helping advisors, consumers, and carriers connect seamlessly.
Michele Trogni, CEO of Zinnia said:
“As longevity creates an ever-growing market opportunity for retirement products with consumers and advisors, we are proud that our widely deployed platforms are enabling that growth. Vista Credit Partners’ investment comes at the perfect time to accelerate our strategy,”
Their tech solutions enable faster product launches, smoother multi-channel distribution, and a more modern, digital experience for everyone involved.
And now, with Vista’s backing, Zinnia is poised to push these innovations even further.
As the next generation of retirees looks for smarter ways to manage their wealth, Zinnia’s solutions are helping insurance carriers get products to market faster, while also building consumer trust—a win-win situation for everyone.
Plus, let’s be honest, who wouldn’t feel more secure about their retirement when the company handling their annuities just landed a cool $300 million?
All in all, this latest investment from Vista Credit Partners is perfectly timed to support Zinnia’s next chapter of growth, setting them up to continue leading the charge in the evolving insurance tech industry.
