Wildfire Systems Raises $16M in Series B

Wildfire Systems, a San Diego-based fintech startup focused on loyalty and reward programs, has just secured $16 million in Series B funding.

The round was co-led by Intuit Ventures and Mucker Capital, with contributions from a mix of new investors, including Cohen Circle, Samsung Next, Evolution VC, and Gaingels, as well as returning supporters like TTV Capital, QED Investors, B Capital, DLA Piper, Moonshots Capital, and Citi Ventures.

The latest funding brings Wildfire’s total capital raised to date to an impressive $36 million.

In a financial landscape where many companies are looking for fresh ways to drive revenue, retain customers, and keep their brand front-and-center, Wildfire’s platform offers a solution that ticks all the boxes. By enabling banks, financial services firms, and tech companies — including industry heavyweights like Visa, RBC, Citi, Acorns, and Microsoft — to deliver loyalty-driven shopping experiences, Wildfire’s platform has emerged as a strong tool in a competitive market. Wildfire plans to use this recent funding to fuel further development of its offerings, aiming to make loyalty programs not just a perk, but a core profit center for its clients.

The company’s growth and mission are clearly aligned with the current challenges of both consumers and businesses. As Jordan Glazier, Wildfire’s founder and CEO, puts it:

“Our mission is to provide consumers with personalized, meaningful benefits throughout their entire online shopping journey, while empowering our partners to deliver distinctive, value-added services to their users.” He expressed enthusiasm about the new investment, adding, “We’re thrilled to welcome Intuit Ventures and other new investors on board, and I’m deeply appreciative of the enthusiastic support from our existing investors.”

Wildfire’s platform doesn’t just drive loyalty, though; it also creates a high-performing avenue for advertisers to reach shoppers actively browsing online. Working with major marketing platforms like CJ, Impact.com, and Rakuten Advertising, Wildfire boosts incremental sales for over 50,000 merchant programs spanning more than 50 countries. By allowing advertisers to reach consumers in partnership with trusted brands and financial services, Wildfire’s ecosystem has become a go-to channel for companies looking to maximize ad spend and reach engaged shoppers.

Selina Troesch, Principal at Intuit Ventures, noted that Wildfire’s approach fits well with Intuit’s goal of helping consumers and businesses meet key financial needs, from saving money to maintaining customer loyalty. “Consumers are facing high prices and inflation while businesses struggle to capture consumer attention in an increasingly crowded online landscape,” she explained. “Wildfire and its partners offer benefits that are relevant to our approximately 100 million consumer and business customers.”

Wildfire’s reputation for impact and adaptability is well-established among its backers.

• Mucker Capital’s Co-founder and Partner, William Hsu, shared his perspective on the company’s journey, saying, “Wildfire has done an outstanding job executing and evolving its business since we first invested in 2017. Their white label platform has extended to an impressive product mix and has become an essential part of the consumer value proposition of several of the world’s leading companies.”

The company has been growing at a rapid pace, earning recognition on the Inc. 5000 list of the fastest-growing companies in both 2023 and 2024, with an eye-catching three-year growth rate of 3,783%. As Wildfire continues to expand its global reach and deepen its offerings, the new funding will be pivotal in pushing the company’s mission forward, making rewards programs both profitable for clients and beneficial for consumers.

With its sights set on enhancing user experiences and helping its partners succeed, Wildfire is primed to make loyalty programs a key differentiator for brands and financial institutions worldwide. It’s clear that this Series B funding will only strengthen Wildfire’s ability to innovate, benefiting consumers and clients alike.