Surfin Raises $12.5M in Funding

Surfin, a financial technology platform dedicated to bringing financial services to the often-overlooked middle class, has secured $12.5 million in funding from Insignia Ventures Partners.

This marks Surfin’s first external funding round, quite the achievement for a company that has been bootstrapped since its founding in 2017.

Surfin’s reach is already impressive, spanning 60 million people across eight countries, from Indonesia to Mexico, and operating on three continents.

With around $2.7 billion in transactions under its belt, the fintech giant isn’t just dipping its toes in the financial waters—it’s making waves.

Surfin’s journey started with consumer lending, but it didn’t stop there. Today, they offer a full suite of services, including remittance, wealth management, credit card issuance, and payments.

Surfin's Founder and CEO, Dr. Yanan Wu, said in an official press release:

"Surfin's vision has always been to build a financial technology services ecosystem on top of our scalable and sustainable risk management system, powered by AI and big data. This system has been stress-tested by the behavior of 60 million users across three continents. Recently, we've leveraged this system to launch remittance, payment, wealth management, and credit card services, deepening our mission of financial inclusion in the markets where we operate."

And if that wasn’t enough to make you sit up and take notice, they’re doing it all with a blend of AI and big data, ensuring that the underserved middle class isn’t left behind in the financial world.

In Indonesia, their largest market, Surfin holds licenses for a wide array of financial services, from P2P lending to mutual fund distribution.

They’ve also launched Ayovest, a platform that makes investing accessible to young people with as little as IDR 10,000 (roughly a fancy coffee's worth).

Their expansion into Mexico includes a partnership with Visa, launching the Sufinc credit card.

It offers no annual fees and global acceptance, making it a no-brainer for consumers looking for flexibility.

With a board packed with finance heavyweights and 2,500 employees worldwide, Surfin is set to continue reshaping the financial landscape—one middle-class consumer at a time.

It’s clear they’re just getting started, and now with a fresh injection of cash, who knows how far they’ll go?