Scope3 Closes $25M in Funding
TL;DR:
Scope3 secures $25 million in funding to tackle AI's carbon footprint, expanding their expertise in decarbonizing media and advertising to the fast-growing AI sector. The goal? Help companies innovate with AI while keeping sustainability on track.
In the latest effort to clean up the tech world’s carbon footprint, Scope3 has just bagged $25 million in fresh funding, courtesy of GV, along with a few other notable investors.
If you’re unfamiliar with Scope3, think of them as the sustainability superheroes of the media and advertising space. But now, they’re eyeing a bigger, shinier target: artificial intelligence (AI).
Since 2021, Scope3 has been leading the charge to decarbonize the media and advertising industry without compromising the bottom line.
Thousands of brands, including Coca-Cola and Mastercard, have already hopped on board, trimming down their carbon emissions while still hitting those all-important ROI numbers.
In fact, Scope3’s sustainability tools have helped avoid nearly 3,000 metric tons of emissions in the past 18 months alone. Talk about making a dent!
But here’s where things get even more interesting. As AI continues to dominate headlines and boardroom strategies, it’s also leaving a hefty carbon footprint in its wake.
Training just one AI model?
That gobbles up megawatts of power and emits tons of carbon.
Not ideal when companies are trying to both innovate and stay on top of climate commitments. Enter Scope3, stage left, ready to tackle AI’s carbon problem just as they did for advertising.
Brian O’Kelley, Co-Founder and CEO of Scope3 said in the official press release:
“The biggest AI players are monetizing through advertising, just like the search giants before them, and every marketer is using AI to create the content that fuels their campaigns. That’s why extending our methodology to capture the climate impact of AI is imperative, both for our business and the industry as a whole.”
Scope3’s new funding will help them take their expertise beyond ads and apply it to AI, providing companies with the tools to measure and manage the environmental costs of their AI endeavors.
It’s like giving businesses a roadmap for how to be eco-friendly while still harnessing the power of AI—pretty neat, right?
Along with the cash infusion, Scope3 is rolling out an open-source AI methodology that breaks down the carbon cost of AI’s entire lifecycle.
This means companies can finally make data-driven decisions about how to deploy AI without turning a blind eye to their emissions.
A win-win for tech innovation and the planet!
With AI and advertising now so intertwined, it’s clear that Scope3 is at the forefront of a sustainability revolution that’s much-needed—and, thankfully, well-funded.
