Optiwise.ai Secures $2.4M in Funding and Launches AI Assistant Olivia to Support Walmart Sellers

Optiwise.ai, a leading player in e-commerce optimization, has just raised $2.4 million in seed funding and launched its new AI-powered assistant, Olivia, designed to assist sellers on the Walmart Marketplace. This strategic move positions the Newark, Calif.-based company as a key innovator in the growing e-commerce sector, particularly as the holiday shopping season approaches.

The funding, led by StartupXseed Ventures, will be used to fuel further development of Olivia, an interactive AI assistant that leverages generative AI (GenAI) to help sellers maximize their product listings and advertising strategies.

Olivia is the first AI assistant tailored specifically for the Walmart Marketplace, providing an all-in-one solution for optimizing both sponsored ads and organic campaigns in one go.

Olivia’s capabilities go far beyond basic automation. The AI assistant identifies potential listing and ad opportunities while offering advice on critical areas like product keywords, descriptions, pricing, and more.

It also accounts for key retail events and holidays, making it an invaluable tool for sellers during the holiday shopping season. “As we head into the holiday shopping season, Walmart is offering brands a massive opportunity to grow revenue and market share that’s often overlooked,” said Deepak Goyal, co-founder and CEO of Optiwise.ai.

He emphasized the unique opportunity Walmart provides to sellers, adding:

“Not only does it provide access to Walmart loyalists who rarely shop elsewhere, growth is absolutely surging.”

The company’s platform stands out by integrating sponsored ads and organic listings into a unified system, a move that Goyal believes sets Optiwise.ai apart. Unlike other platforms that treat these elements separately, Optiwise.ai ensures that product titles, keywords, images, and pricing are all optimized cohesively to drive better visibility and conversions.

The tool is designed not just for online sales but also for in-store success, making it versatile for a range of sellers.

Optiwise.ai has already optimized over one million listings on the Walmart Marketplace, and Olivia’s introduction is expected to make this process even smoother for sellers. Olivia can automatically identify areas for improvement in product listings and ads, updating and publishing edits as needed.

For sellers looking for specific advice, Olivia can provide insights into business performance, suggest keywords or descriptions to improve traffic, and guide strategies for boosting visibility during key shopping periods. This blend of automation and personal assistance represents a significant leap forward for brands operating in the competitive Walmart ecosystem.

Beyond performance optimization, Olivia is also designed to help sellers maintain compliance with Walmart’s Marketplace guidelines, including the recent Item Spec 5.0. This stricter set of requirements dictates specific product attributes, and Olivia ensures all product listings meet these standards without the need for manual updates. This feature alone could save sellers hours of time and reduce the risk of non-compliance penalties.

• According to Lucas Millman, director of e-commerce at Acquco, “Optiwise.ai has provided a level of access to Walmart’s internal teams to quickly handle difficult technical issues and to access the latest beta tests and new Walmart initiatives.”

Optiwise.ai’s innovative approach allows brands to repurpose their Amazon A+ content for Walmart Marketplace with minimal effort. By learning from the existing content, Olivia can recreate product listings that align with Walmart’s specific standards, ensuring a consistent brand story across different marketplaces.

This automation means sellers can repurpose images, videos, and descriptions from other platforms like Amazon without having to start from scratch.

This latest round of funding and the introduction of Olivia solidify Optiwise.ai’s position as a leader in e-commerce optimization for the Walmart Marketplace.

With the holiday season looming and Walmart’s marketplace expanding rapidly, the timing of this announcement couldn’t be better. The company’s future looks promising as it continues to evolve its platform to meet the growing needs of Walmart sellers, both online and in-store.

As Walmart continues to grow its online presence, especially with surging demand during key shopping periods, Optiwise.ai’s comprehensive solution is poised to play a pivotal role in helping sellers make the most of their listings and advertising efforts.

The combination of cutting-edge technology, funding support, and the launch of Olivia indicates that Optiwise.ai is well on its way to becoming an indispensable tool for brands aiming to capture more market share and drive revenue growth.