JOYA Raises $5M Seed Funding

JOYA, the first employee skin health and wellness benefit platform, has officially emerged from stealth mode after securing $5 million in seed funding.

Backed by notable investors like LUX Capital and Joyance Partners, JOYA aims to revolutionize how companies approach skin health as part of employee wellness.

The fresh funding will support JOYA’s mission to expand its team, develop new products, grow its market presence, and improve access to skin care providers.

Led by CEO Mike Jafar, whose net worth is estimated in the multimillion-dollar range, JOYA addresses a critical need in the growing skin care industry.

Mike Jafar, Founder and CEO of JOYA said:

"Skin is our largest organ, playing a vital role in our health, mood, and confidence. At JOYA, we believe prevention is better than the cure - that’s why we strive to offer affordable preventative skin services so that everyone can enjoy the benefits of healthy, vibrant skin, this is just the beginning for JOYA, and we are excited about the future possibilities as we continue to grow and evolve our platform."

The U.S. skin health market, worth over $30 billion and growing at a rate of 10% annually, still struggles with accessibility, cost, and education.

Jafar’s vision is to provide a solution that’s not only affordable but also blends aesthetic care with essential skin cancer screenings—because after all, prevention beats cure every time.

As skin-related conditions become a rising concern, both aesthetically and medically, JOYA steps in to bridge the gap between looking good and staying healthy.

The platform connects employees to a network of trusted professionals for everything from skin cancer checks to anti-aging treatments, helping companies boost employee well-being without breaking the bank.

According to recent consumer studies, 70% of people believe skin health benefits are as important as vision or dental coverage.

In a world where the demand for anti-aging and wellness continues to grow—especially after a year of endless Zoom calls—JOYA is capitalizing on the trend.

And with more people than ever being diagnosed with skin cancer, JOYA's offering of comprehensive care might be just what employers and employees need to prioritize health from the outside in.

It’s safe to say JOYA’s future looks as bright as the skin they’re helping protect.