Ghost Raises $40 Million Series C

Ghost, the innovative B2B marketplace connecting top global brands and retailers, has just announced a significant boost to its operations with a fresh $40 million in Series C funding.

The funding round was led by L Catterton, a major player in consumer-focused investments, with continued backing from key existing investors such as USV, Cathay Innovation, Equal Ventures, and Eniac.

With this new injection of cash, Ghost is all set to take its platform to even greater heights.

Now, if you’re wondering what makes Ghost so special—aside from its name sounding like something straight out of a sci-fi thriller—it’s their tech-enabled marketplace that’s built to make life easier for brands and retailers alike.

Dee Murthy, Co-CEO of Ghost said in the press release:

"We are confident this partnership will allow us – and most importantly, our members – to unlock new opportunities while positioning Ghost for long-term success."

Serving over 6,000 members (and counting), Ghost connects brands to vetted buyers worldwide, helping move surplus and wholesale inventory while keeping brand control intact. It’s like a matchmaking app for businesses, only with inventory instead of awkward first dates.

This latest funding follows Ghost’s Series B round in August 2023, where the company began ramping up its investments in AI, infrastructure, and global expansion.

And they’re not slowing down anytime soon. With the help of L Catterton’s vast network and expertise, Ghost aims to further develop its ecosystem, unlocking even more opportunities for its members.

For brands stuck with surplus stock or looking to break into new markets, Ghost offers a smooth and trusted solution. It's essentially taking the pain out of managing inventory—and in the retail world, that’s no small feat.

All in all, Ghost seems to be on a steady upward trajectory, showing us that being a little “ghostly” in the inventory space might just be the perfect strategy.