Blue Stripes Secures $20 Million Series B

Blue Stripes, the innovative cacao brand with a mission to make chocolate not just delicious but sustainable, has successfully closed a $20 million Series B funding round.

This sweet success was led by Zintinus, The Hershey Company, and Whole Foods Market, among others. The brand is on a mission to transform the way we think about cacao, from its rich flavor to its often-overlooked sustainability potential.

Founded by Oded Brenner (who has been dubbed a modern-day Willy Wonka) and co-founder Aviv Schwietzer, Blue Stripes uses the whole cacao fruit. Yes, you read that right – the whole cacao fruit.

Instead of wasting 70% of it, as happens in traditional chocolate production, Blue Stripes turns what would be discarded into a range of nutrient-packed products.

From cacao water to chocolate bars and even granola, Blue Stripes is taking the "waste not, want not" mantra to new heights.

Blue Stripes Founder, Oded Brenner says:

"In this next chapter, I am on a mission to change what happens behind the scenes of the cacao industry - reducing the negative cacao industry impact on the environment, improving the economic value cacao farmers receive for their work, and sharing the incredible functional benefits that the cacao superfruit has with the world."

This round of investment isn’t just about making more chocolate bars; it’s about creating a positive impact on the environment and increasing the income of cacao farmers.

Talk about a win-win. And with names like The Hershey Company and Whole Foods backing the brand, it’s clear that people are craving this kind of change.

Celebrity chef and digital sensation Nick DiGiovanni has joined the Blue Stripes team as a brand ambassador, proving that cacao has gone from ordinary to extraordinary.

With his 33 million followers, Nick will be spreading the word that cacao isn’t just about chocolate – it’s a superfruit packed with antioxidants, fiber, and minerals.

So next time you grab a chocolate bar, remember – there’s a lot more to cacao than meets the eye. And thanks to Blue Stripes, it’s helping to build a sweeter, more sustainable future.