Increasing Sales in Your eCommerce Store for 2024

Running an eCommerce store is more difficult than ever before. As more people try to start their own eCommerce sites, the competition becomes increasingly fierce.

If you’re running an eCommerce store and you want it to thrive, it’s essential that you’re always looking for ways to increase your sales. With that in mind, below are a few simple strategies to explore that should help you boost sales in 2024 and beyond.

Implement Data Tracking

Before you make any changes to your website, it’s a good idea to ensure that you have some data tracking in place. You want to be able to gather as much information as you can about your customers and how they interact with your business. This will allow you to answer key questions about your website. For example, how do your customers typically find your website? Which pages do they spend the most time on? Which pages lead to the most customers leaving your website without buying anything?

It’s important to implement data tracking now so that you can see how your upcoming changes impact your performance. You’ll want to see if the changes you make have a positive effect or if you need to revert back to your previous methods. So, set up a system for gathering information before making any big changes to your eCommerce site.

Redesign Your Product Displays

One of the first things you can look to change in 2024 is your product displays. How you display your products has a big impact on whether or not someone buys them. Retail stores have known this forever, which is why they have a process called merchandising to help them properly display their products.

As an eCommerce brand, you can also use merchandising techniques. For example, with Fast Simon’s merchandising feature, you can create displays based on seasonal trends, current promotions, school schedules, stock levels, and even weather patterns. With great merchandising displays, you can ensure that you’re showing your products in their best possible light and at the best possible time. Spend some time thinking about how you display your products online and whether those displays could use some optimization.

Explore New Social Media Avenues

The next thing you can focus on is your social media marketing. Social media marketing is one of the most powerful tools for eCommerce brands. However, you likely already have some social media in place. For 2024, you should look to explore new avenues within social media to see if there are any opportunities you can take advantage of.

For instance, maybe you already have an Instagram profile for your eCommerce store. In this upcoming year, you could look at partnering with influencers on Instagram to promote your product. Or perhaps you could start a new social account on TikTok or Pinterest to reach a wider audience. The social media landscape is ever changing, so make it a priority to always be on the lookout for new ways to promote your brand.

Create a Mailing List

Another powerful marketing tool for eCommerce brands is a mailing list. Email marketing remains an effective tool as many people still check their email accounts on a daily basis. This gives you direct access to your audience and ensures their attention, something social media can’t always do.

If you’re not already, set up a system to collect email addresses from your audience. Offer them a discount on their next purchase or exclusive access to your upcoming promotions in exchange for their address. Then, once you have an email list, you can use it to generate sales in all sorts of ways. You can email them if they abandon their cart, when you’re running a sale, before the holidays, or when you’re selling something new similar to a product they bought in the past. 

Focus on the Right Keywords

After social media and email marketing comes search marketing. Many people still turn to search engines to find what they’re looking for online. As an eCommerce brand, you want your website to appear near the top of search results for queries related to your products. To do this, you need to focus on the right keywords.

Keyword optimization is the practice of finding keywords related to your brand that are both easy to rank for and popular search terms. It can take some time to find the right keywords, but it is often worth the effort. For 2024, spend time learning about keyword optimization and then go through your website to ensure you’re focusing on the right keywords for your brand.

Elevate your SEO strategy with the SmartScout Rank Tracker—a robust tool offering real-time monitoring of keyword ranks, advanced keyword research capabilities, competitor analysis, and customizable reports. Keep a close eye on your website's performance, identify valuable keywords, and surpass your competitors effortlessly. 

Seek Customer Feedback

Finally, look to get feedback from your customers. These are the people who know exactly what they’re looking for from your brand and what they would like to see you do differently. Getting feedback directly from your customers is often the best way to learn how to improve. A simple survey on your website given to customers or one sent out to your email list can provide invaluable information for your eCommerce brand.