Good Design Improves Customer Experience and Sales
When it comes to designing anything like a website, app, or an ad banner, the first thing that comes to mind is making it look good and catchy.
However, good design is more than just making something aesthetically pleasing or wonderful. A well-designed product or service can improve customer experience and ultimately increase sales if not the overall growth of your business.
In this article, we will explore the good and bad examples of graphic design and how it impacts the customer experience and sales for any type of business.
The Importance of Good Design:
Design plays a crucial role in the success of any business whether it is an online business or a digital channel. A well-designed product or service can create a positive impression on the customer, making them more likely to make a purchase and come back again. On the other hand, a poorly designed product or service can turn customers away, leading to decreased sales and so the revenue.
One of the best examples of good design is Apple.
Apple has built its reputation on sleek and innovative product design. Their products not only look good, but they also function well, smooth and as per the needs making them provide an excellent customer experience.
Apple's design philosophy has helped them become one of the most successful companies in the world ever, with a market capitalization of over $2 trillion and still counting.
Another example of good design is Airbnb.
Airbnb's website and app are designed to make the user experience as easy and enjoyable as possible so they can navigate through the app and website and feel like they are already living in an Airbnb room. From the simple booking process to the user-friendly interface, every aspect of the design is geared towards making the customer experience seamless and rewarding.
On the other hand, there are numerous examples of bad design that can harm the customer experience and ultimately lead to decreased sales.
One of the most infamous examples is the 2017 Fyre Festival.
The festival, which was marketed as a luxury music event, was plagued with poor design choices, from the website to the physical accommodations. The result was a disaster, with attendees stranded on a deserted island with no food or shelter.
Another example of bad design is the McDonald's self-service kiosks.
While the kiosks were designed to improve the customer experience by reducing wait times, the interface is confusing and difficult to use for everyone not just an average person. Customers often have trouble navigating the menu, leading to frustration and a poor experience that can eventually help the business lose some clients every day.
Why Bad Design Happens:
Despite the importance of good design, many businesses still make poor design choices while designing an app or a website. One of the main reasons for this is a lack of understanding of what good design is and how it impacts the customer experience or what are the importance of having a good design. Many business owners and executives see design as an afterthought, something to be added once the product is developed.
Another reason bad design happens is a lack of investment in design.
Design is often seen as an expense rather than an investment, and businesses may be reluctant to spend money on it. However, investing in good design can ultimately lead to increased sales and revenue that not every business really think about.
Lastly, bad design can happen when businesses prioritize form over function. While aesthetics are important, the design should also be functional and easy to use at least for the end user. Businesses that focus solely on making their products look good may neglect the user experience, leading to decreased sales even when you have created an amazing product.
To avoid bad design, businesses should invest in good design not just creating a logo and prioritize functionality over aesthetics. By doing so, they can create products and services that not only look good but also function well and provide an excellent customer experience. As a blogger myself, it's essential to understand the importance of good design and how it can impact the success of a business. So here's more for you:
Here are some additional details and tips to help you get more information on why a good design is necessary for every business:
Explain the Elements of Good Design:
While it's important to provide examples of good design, it's also helpful to explain the key elements of what makes a design effective. This can include things like color theory, typography, layout, and user interface design. Providing this information can help readers understand the principles behind good design and apply them to their own work.
Discuss the Importance of Branding:
Good design is a key component of effective branding. By creating a consistent look and feel across all touchpoints, businesses can create a strong brand identity that customers will remember and trust. Discussing the importance of branding in relation to design can help readers understand why good design is so critical for businesses. Ensure your branding extends to your web design also. By doing so you can create a memorable brand for all the right reasons.
Use Real-world Examples:
While it's helpful to use well-known examples like Apple and Airbnb, it can also be useful to provide real-world examples of businesses that have improved their sales and customer experience through good design. This can include case studies, interviews with designers, and examples of design changes that led to improved outcomes.
Provide Actionable Tips:
Readers are more likely to engage with an article that provides practical advice they can use in their own work. Providing actionable tips for improving design, such as using design thinking frameworks or investing in user research, can help readers feel empowered to make positive changes.
Use Visuals:
As a blogger writing about design, it's important to practice what you preach and use visuals to enhance the reader's experience. This can include using high-quality images, infographics, or even embedding videos or interactive elements into the article. By providing a visually engaging experience, readers are more likely to stay engaged and remember the key takeaways from the article.
Conclusion:
Good design is essential for creating a positive customer experience and increasing sales. Examples such as Apple and Airbnb show how effective design can lead to business success, while examples like the Fyre Festival and McDonald's self-service kiosks demonstrate how bad design can harm the customer experience and lead to decreased sales.
In addition to these tips, it's also important to ensure that the article is free of plagiarism. This can be done by citing sources and using quotation marks for direct quotes. It's also a good idea to run the article through a plagiarism checker to ensure that all content is original.
By incorporating these strategies into the article, you can create a more informative, engaging, and plagiarism-free piece that readers will enjoy and benefit from.
