7 Reasons Why Your Business Needs a Mobile App
There are millions and millions of mobile phone users in the whole world and all of them are relying on mobile apps to access the world's information.
For a rough estimate of 2023 smartphone users, here is a table displaying the estimated number of mobile users in 10 different countries as of 2021 (we don't have the latest data yet):
| Country | Mobile Users (2021) |
|---|---|
| China | 1.54 billion |
| India | 974 million |
| United States | 327 million |
| Indonesia | 320 million |
| Brazil | 277 million |
| Pakistan | 190 million |
| Bangladesh | 165 million |
| Russia | 160 million |
| Japan | 126 million |
| Mexico | 121 million |
NOTE: It's important to keep in mind that these figures are estimates and derived from 2021 surveys and the actual number of mobile users in each country may vary (increased).
So, actually, 90.04% of the world's population is using a mobile phone which counts to 7.33 billion mobile phone users which is a huge opportunity for businesses to reach their targeted customers.
With the increasing use of smartphones and the steady decline of desktop usage, having a mobile app has become a necessity for businesses of all sizes. It's important to make sure the app is designed in a way that it's unique to your business, using specific App Development that makes it stand out from the rest, making it engaging for its users, whilst easy to understand and navigate. Getting all of this correct, and maintaining constant maintenance of the app is a surefire way to increase your profit, and brand exposure.
Not only does it offer numerous benefits to business owners worldwide, but it also enhances the customer experience.
In this article, we will dive into seven compelling reasons why your business needs a mobile app to reach your customers.
1. Increased Customer Engagement
If you don't already, let me tell you that a mobile app offers a convenient and direct connection between your business and your customers on the go.
Here's why:
- You can send push notifications
- Send in-app messages
- Send special offers directly to your customers’ devices
- Keep them engaged with your brand
According to a study by Leanplum, push notifications can increase app engagement by 88%. With a mobile app, you can ensure that your customers are always in the loop and up-to-date with your latest offerings.
2. Improved Customer Experience
An app can give convenience to your clientele and let them have peace of mind. A well-designed mobile app can simplify the process for customers to interact with your business.
You should always hire the best UI designer and coder to focus on these things:
- Placing orders
- Making reservations
- Booking appointments
- Accessing information about your products
- Asking for the services
- Understanding the brand identity
Such a mobile app can make the process seamless and effortless for you and your business management team. This can result in improved customer satisfaction, leading to increased customer loyalty and repeat business for you.
3. Streamlined Operations
Why tech giants are firing people at a rapid scale? not just because a mobile app can automate many manual tasks, freeing up your staff to focus on more critical responsibilities but it also can help you spend less on hiring more people and save more by firing people who are not more needed as your app with the help of AI models is already doing many things on auto-pilot such as:
- Answering common questions from customers
- Placing orders and alerting employees
- Making to-do lists
- Stay always online for your customers
- Not asking for a raise and absolutely no questions
For instance, an AI-powered app can automatically process orders and send confirmation emails to customers, eliminating the need for manual intervention. This leads to increased efficiency, saving time, and boosting productivity, resulting in a better bottom line and helping your business thrive with less workforce.
4. Boosted Sales
Most businesses are now relying on mobile apps to boost their sales and it may surprise you but a mobile app can be an excellent sales tool, providing a platform to sell your products and services directly to customers and then making them loyal as they install the app on their phones and not going to uninstall very soon.
According to a study by Criteo, businesses that use mobile apps experience an average sales increase of upto 45%.
The app also provides valuable insights into customer behavior and preferences by utilizing many different analytic services and solutions. It allows you to make data-driven decisions regarding your sales and marketing strategies.
5. Enhanced Brand Awareness
Brand!
That's why you are spending on marketing and that's why you want to spend more and more on marketing. A mobile app helps enhance brand awareness by providing a direct link between your business and your customers.
The app showcases your products and services, reinforces your brand message, and creates a sense of community among your customers.
By keeping your brand at the forefront of their minds, the app helps increase customer loyalty and encourages repeat business.
6. Competitive Advantage
Almost 95% of small businesses don't consider launching a mobile app and having a mobile app sets your business apart from the competition (if you are also a small business), providing a unique and innovative way for your customers to interact with your brand.
It showcases your commitment to providing a convenient and seamless customer experience and can be a key factor in attracting new customers and retaining existing ones. It also forces you to have a quality product and be loyal to your customers too.
7. Increased Accessibility
This is a tech-powered world and everybody looks for easy access. Yes, accessibility plays an important role in your business, and a mobile app offers customers access to your business from anywhere, at any time.
With a mobile app, your business is always open and accessible to your customers, even outside of traditional business hours. This convenience can lead to increased customer engagement, improved customer satisfaction, and boosted sales.
Tip: If you have some budget, build an app that is powered by AI-chat-bot to make sure it keeps the customers with you as it gives you the ability to be always online and be there for your customers at any given time.
Conclusion
To me, every business owner should consider launching a mobile app as a mobile app offers numerous benefits to businesses of all sizes, from increased customer engagement and improved customer experience to streamlining operations and boosting sales.
Don’t miss out on this opportunity to stay ahead of the competition and provide a top-notch customer experience. Invest in a mobile app for your business today.
