What are white-label services, and how can they benefit your agency?

White-label services are a form of outsourcing that has been growing worldwide, with India being one of the significant get-work hubs. In today's market, there is a growing need for businesses to outsource their workforce to cut costs and boost margins. 

source: https://www.vendasta.com/blog/white-label-solutions/

Among the various forms of outsourcing available, white label guest posting has become a favourite among business owners and enterprise clients due to its benefits and cost efficiency. White-label services are a great way to add value to your product without spending time, money, and resources on training and hiring new employees.

What are white-label services?

White-label services are products or services you sell under your brand name but produced by another company. This is also known as private labelling or co-branding. You can find out more about PRIVATE LABEL VS WHITE LABEL here, as although they share some similarities, there are some key differences too. 

source: https://smartyads.com/blog/white-label-ad-exchange-in-one-month/

You can help your agency grow by partnering and offering services you don't directly provide under someone else's name. White-label services can free up your time and resources to help you focus on your agency's core competencies and grow your business.

For example, if you sell widgets under your brand name, those widgets could also be sold under another brand name (known as rebranding). This is a form of white labelling because the customer isn't aware that they're buying from you — they see their company's logo on the product or service.

How can white-label services benefit your agency?

Depending on demand, you can quickly scale up or down with white label marketing services. Work with experts who understand it's about finding your hidden audience and bringing them out of the woodwork.

source: https://www.webential.com/blog/white-label-services-can-be-the-key-to-blowing-up-budding-agencies/

It takes experience to know where to put that ad, what to say in that post, or what you can do to create more connections with customers who need your products/services right now. White-label marketing can positively impact many vital areas of your business.

·         Grow your client base: You can use white-label products and services to attract new clients by offering them something that no one else does. If you provide a unique solution that solves a problem or meets a particular need of your clients, they will be much more likely to choose you over other agencies that don't provide the same service.

·         Increase revenue streams: The more products or services an agency offers its clients, the greater the chances of generating more revenue from each one of them. White label products and services allow agencies to increase their revenue by offering something new to existing clients, who may not have previously considered outsourcing this aspect of their business operations.

·         Make it easier for customers to find you: When you create a white-label service, it can be easier for your clients to find you online. Suppose they're looking for an agency that provides specific promotional material (business cards or print brochures), and they know what they want but don't know which vendor to go with. In that case, they'll be able to easily find your agency by searching for the product name or category on Google or Bing.

Top 7 reasons to choose white label services for your agency

Adding white-label marketing services can help you win better clients with more complex needs, drive up the value of each client, and increase retention rates across the board.

1. Save time and money

Many people think outsourcing is expensive, but it's only sometimes valid! You can outsource tasks at a fraction of the cost when compared to hiring another employee or investing in expensive equipment and software licenses. When using white label services, there's no need to purchase expensive software licenses or hire additional employees. Professionals do everything with years of experience who do this sort of thing every day!

For example, if your agency needs to create a landing page, you can use one of the templates from our library and customise it using your branding colours and images. You won't need to hire an expensive developer or buy expensive software licenses.

2. Expand your agency's capabilities while keeping your client's needs in-house

White labelling allows an agency to expand its capabilities without adding overhead costs, which enables agencies to focus on what they do best: helping clients achieve their marketing goals. By outsourcing some or all of the work needed to deliver those services, agencies can focus on what they do best and deliver more value for their clients at a lower cost than ever! 

You can keep your existing employees focused on what they do best — serving clients — while using white label vendors for tasks that aren't part of their core competency.

3. Keep your clients from seeing you as a jack-of-all-trades and master of none

Clients want to know that their digital agency is an expert in the field, not just someone who can build websites and manage social media accounts. White labels make sure that they only see your agency's expertise. 

4. Focus on what you do best

White label services allow you to focus on what you do best: delivering outstanding creative work. When managing your agency's website and other online properties, you can rely on experts to handle the technology side of things so that your team can focus on its craft.

5. White-label services let agencies "piggyback" on the expertise of established vendors

Agency owners can benefit from white-label services by providing customers access to popular software brands, such as Microsoft Office 365 and Google Apps, without worrying about maintaining those platforms themselves.

If you're looking for a way to differentiate yourself from your competition, you may need something other than white-label services. But if you're looking for a way to compete more effectively and efficiently, white labelling could be the solution for your agency!

6. Outsourcing non-core services allows you to offer more varied choices to your clients at a lower cost

The main benefit of outsourcing non-core services is that it lets you focus on what you do best. For example, suppose you're an agency specialising in web design and development. In that case, you may not be able to provide the same level of service for other types of projects, such as software development or marketing.

However, suppose you outsource these projects using white label services. In that case, you can offer your clients a more comprehensive range of products and services while keeping costs low by not hiring additional staff members or renting office space. This also frees up your time to focus on providing top-quality work for other parts of the business.

7. Your agency can use white-label services to enhance your brand with new offerings

White labelling can help you expand your portfolio and differentiate yourself from competitors if you have a specific set of services. For example, suppose you already offer web design and development but want to start offering online marketing. In that case, you can use a white label solution that includes both services in one package.

This will allow you to create an entry-level package that includes both types of work while still allowing customers to purchase additional services on an as-needed basis.

Wrapping Up

There's no guarantee that white-label services will work for you. But the key is understanding their potential strengths and weaknesses before deciding. Whether or not this business model suits you depends on your personal preferences, agency goals, and strategies.