Best eCommerce CRM Software Suits: A Must-Have For Every eCommerce Company

CRM, or Customer Relationship Management Software, is a system to manage the customer database, sales, and marketing activities. It helps to maintain customer information along with their history and interactions. The main goal is to keep track of your existing clients so that you can build a long-term relationship with them and attract more potential buyers.

CRM software is one of the essential b2b eCommerce software solutions because it helps companies to analyze their client's behavior and preferences while developing strategies to improve overall sales.

Many types of eCommerce CRM software are available in the market. However, some of the best ones are listed below:

1.   SendinBlue CRM

It's one of the most user-friendly eCommerce CRM tools we have ever used. It offers a number of useful features such as an intuitive dashboard that allows you to access important account information at any time, live chat functionality with customer support agents, and comprehensive reporting capabilities. You can manage your team's workloads efficiently using the drag-and-drop calendar feature in this eCommerce CRM tool.

Sendinblue also has some of the most innovative email automation tools on the market today. You can create fully automated campaigns that send out emails based on various triggers, including things like abandoned carts or abandoned checkout pages. It even helps you select which products and services are included in these automated messages.

The SendinBlue CRM software also provides helpful marketing tips for eCommerce businesses. And it does not cost anything to get started, although a reasonable fee is involved if you want to use its  advanced version with no daily limit in email sending.

2.   HubSpot CRM

Hubspot CRM is another powerful eCommerce software offering everything from essential customer relationship management to sales forecasting. This eCommerce CRM tool provides robust analysis and insights into which customers are loyal, which ones need more attention, and how well your current efforts are paying off.

Hubspot also enables you to track leads and understand where they are coming from. And its marketing automation suite lets you craft highly personalized emails. Hubspot offers an impressive set of free tools that you can use forever without spending a cent, but to be able to use its advanced eCommerce CRM tools, you will need to pay $45 per month for two users.

3.   Zoho CRM

This eCommerce CRM tool is a great option for small businesses because it's completely free. It comes with all the basic features like contact management, lead tracking, and campaign management, as well as packs social media integration, customer support, and other advanced features such as a customized dashboard, multiple pipelines, mass emailing, and business forecasting that larger companies require for a competitive price.

The software can be used in conjunction with the company's other proprietary applications such as Zoho Mail, Zoho Desk, Zoho Survey, Zoho Forms, Zoho SalesIQ, Zoho Analytics, and Zoho Projects. In addition, it is possible to integrate the CRM software with other third-party tools like Google Workspace, Twilio, WhatsApp, GoToMeeting, Quickbooks, Leadfeeder, Mailchimp, and more.

With these integrations, it becomes easier to manage business processes across different departments or teams within an organization.

4.   Monday Sales CRM

It provides an easy way for companies of all sizes to manage their leads and customer relationships in one place. With this software, you can organize your sales team's activity and update information across multiple channels with ease.

The platform's interface is intuitive, which makes it a great choice for beginners as well as experienced users. You will be able to use the application without having any prior knowledge. Although it comes with its own set of features, you are free to integrate third-party apps such as Dropbox, Google Drive, MailChimp, and others. It also has a social media integration feature.

Overall, Monday Sales CRM is highly customizable and has everything you need to manage your business effectively.

5.   Agile CRM

If you are looking for a simple and straightforward eCommerce CRM solution, you might consider Agile CRM. It's easy enough to use and anyone can set it up. The interface is clean and easy to use, and it takes less than five minutes to get familiar with its features.

The CRM provides complete visibility into all aspects of the sales process through a single dashboard. This helps to avoid miscommunication and confusion when communicating with customers. It also makes it easy to track potential leads and focus on the most promising ones first.

This system comes equipped with a range of useful tools such as online chat support and email marketing campaigns. These can help to build relationships with existing clients while helping to nurture new leads until they're ready to buy.

And as far as pricing goes, this eCommerce CRM tool is affordable, especially compared to some of the others on our list. It costs $8.99 per user per month when committed to a two years contract.

6.   Pipedrive

Pipedrive is among the most popular eCommerce CRM solutions for good reason. It's versatile and efficient, and it boasts a sleek design. The interface is easy to navigate, which means you don't have to spend hours learning how to use it.

What's more, Pipedrive includes a robust sales pipeline function that lets you organize every step of your sales cycle from beginning to end. And it integrates beautifully with other apps, including the complete Google app suite and Slack.

This CRM software also offers extensive reporting tools so that you can see the big picture at any point during your sales process. Another perk is unlimited storage space for all your contacts, deals, and events. Price starts at $14.90 per month, and there is a 14-day free trial.

7.   Freshmarketer

FreshMarketer is another excellent eCommerce CRM tool that offers a lot of value for the money. In fact, it includes a vast range of premium features that help you streamline your sales process. These include email marketing capabilities, lead scoring and segmentation, sales analytics, and even a handy dashboard that enables you to stay on top of your workflow.

The tool also provides detailed reports that give you a clear view of your overall performance. And its data visualizations enable you to see precisely what's working and what's not. It's also easy to set up and integrate with other apps.

In conclusion

eCommerce CRM systems are necessary for any eCommerce business owner who wants to maximize profits. It can help you get to know your customers better so that you are more likely to keep them coming back.

The best part? You don't need a team of salespeople or an army of data scientists to make them work. In fact, most of the major players in this space offer their services at prices anyone can afford or even try out for free.

We have already covered some popular options above; now it's up to you to choose wisely according to your specific requirements because the wrong choice could leave you with less-than-optimal results.

Or, if you are looking for the top eCommerce development companies in the United Kingdom to offer you industry-leading customized CRM solutions, we are just a mail away.

Author Bio: - Ronak Meghani is a serial entrepreneur and who has worked with small-medium-large companies. He is a co-founder of Magneto IT Solutions and has been closely working with eCommerce ventures since 2010. He has helped 200-plus international brands for building/improving their online ventures in the area of UI/UX, development, launching, revenue enhancement, marketing strategy and much more, and 90% ventures are generating very good revenue. He’s enthusiastic about start-ups, entrepreneurship, sports, and all things marketing.