SEO Pricing: Discover The 8 Factors That Affect SEO Cost

The existence of the internet changed not only how businesses function but also how they promote products and services to potential customers. Since most people search for their concerns on search engines like Google, Yahoo or Bing, implementing search engine optimisation (SEO) has become one of the most crucial strategies for businesses. 

Given that 63.1% of the global population has internet access, it is not surprising that SEO can help businesses raise brand awareness, strengthen online presence, and improve brand recognition. 

If you are unfamiliar with SEO, including how much you should spend on SEO services for your company, reading this article might help you know everything you need. 

Part I: What Is SEO?

The term ‘SEO’ stands for search engine optimisation, which refers to a part of digital marketing that businesses are implementing to get more traffic from organic search engine results pages (SERP). 

That traffic represents people visiting websites that they naturally found on SERPs when they type their search intent (words or phrases) and click enter or the magnifying glass icon on their chosen search engine. 

The inorganic traffic displayed in the image refers to paid campaigns you want to rank to gain more leads and conversions. To know the difference, you will see that inorganic/paid traffic has the word ‘Ad’ beside the URL of a web page.  

Part II: SEO Pricing: 8 Factors That Affect SEO Cost

SEO pricing can differ by broad margins, so it is crucial to know how much the overall SEO cost before engaging with an SEO agency that can help execute more effective SEO strategies for your business's success. 

To guarantee that you will be paying a fair price for your SEO needs, below are the factors that affect the SEO cost. 

1. Your Website Size

The website size refers to the number of web pages a website has. The more web pages your website has, your chosen SEO agency will have more web pages to optimise to make your entire website SEO-friendly.

A small-to-medium-sized business website should have 10 to 30 web pages. If your website has more than 30 web pages, you can expect optimising all of them will take a while, and you might have to pay more for extra web pages.

2. Link Acquisition

Link acquisition, also known as link building, is a process of increasing the number of quality links to a website to increase its search engine ranking. To do this, your chosen SEO agency will have to write tons of articles and post them on credible websites to direct the traffic to your website.

Due to the time-consuming process of link acquisition, you can expect the rate of this SEO service to cost more, especially if your goal is to get more found online. 

3. Your Website’s Current Technical State

Since search engines update their algorithm to improve their search formula, it is only natural for your website to get affected, especially if you do not consider and update your website accordingly.

You have to remember that SEO strategies yesterday may become obsolete today or in the coming days due to search engines' algorithm updates. Thus, every SEO agency guarantees they are up-to-date with the latest SEO trends and happenings to implement more robust SEO strategies that can help increase or retain your website's search engine ranking. 

4. The Industry Of Your Business

Even though every industry is making a sale, there is an industry that outperforms the rest. Currently, the e-commerce industry has been reigning for years. 

If your business belongs to that industry, you should expect the competition is fiercer each day. You might need to invest in more SEO services than necessary to stand against your competitors. 

5. The Geographic Location Of Your  Business

Besides the industry of your business, its geographic location also matters. After all, if you want to increase the local brand recognition of your business, implementing local SEO in Singapore is not enough. Consider hiring SEO vendors that live and work in the same country to implement localised SEO strategies. 

The only problem, however, is that when you outsource your SEO needs locally, you will have to pay them with local currency. If you want to save on SEO costs, consider outsourcing your SEO to a less developed nation.  You can expect to pay significantly less than the average local rate in Singapore. 

6. The Type Of SEO You Need

SEO packages in Singapore and other countries offer different SEO services. Knowing what you need will help you customise an SEO package of your own that is suitable for your business’s SEO needs.  

DISCOVER: The Different Types of SEO

7. The Language Use

If your target audience speaks various languages, you can expect your website cannot rank in other languages if it is only optimised for the English language. While it is true that some browsers have features that can automatically translate, they cannot translate everything, especially if the text is in the image itself. 

Furthermore, machine translation often mistranslates some words or phrases. That can lead to your website giving the wrong information to your target audience. 

8. The Expertise And Experience You Choose

In Singapore, startup SEO agencies offer relatively cheaper SEO services to comply with their lack of expertise and experience. If you choose this type of SEO agency, there is no guarantee the results will be the same as those SEO agencies that have worked in the SEO industry for decades. 

The Bottom Line

The SEO pricing in Singapore and other countries is not set in stone. All of them are subject to change due to search engine algorithm updates, ongoing trends, and the SEO needs of a business. 

But even if that is the case, as long as you know the factors that affect SEO cost, you can more or less determine how much you will pay. 

Contact OOm, a leading SEO agency in Singapore, at +65 6391 0930, send an email to 

support@oom.com.sg or leave a message on their website if you need help implementing more effective SEO strategies for your business.