Taking A Closer At The Best User Engagement Tool - The Guide You've Been Looking For!

User engagement! 

Photo by Myriam Jessier on Unsplash

When you are running a business, you are required to focus and prioritize user engagement. It is all about engaging users more with the products or services that you are offering them. 

Your customers are everything to you. So, you need to ensure that you are offering exactly what they want. Only providing the necessities has never been enough, though.  

Along with offering high-level services or products, you also need to ensure that you are providing a complete solution to whatever issues they are encountering. That is when user engagement tools come into action.  

These tools will help you identify and also repair the loopholes in your user engagement process. The best part is that you can download them from RARBG free of cost. 

What Is User Engagement?

It is like the lifeblood of your SaaS company. User engagement is literally the thing which keeps your business viable in both the long term and short term. To keep it simple, when your user realizes value through an interaction with your brand and products, user engagement takes place. 

On the basis of different categories and applications, this comes with a different look. To be honest, there is no single benchmark or universal metrics that should be used for measuring user engagement. 

Now the question comes of how you can measure it and why you should do it. User engagement can be considered one of the most crucial tools for business growth. So, if you are thinking about skipping this part, we will ask you to drop that idea immediately and start working on it. 

Measure User Engagement

As they say, if you can not measure it, you will also not be able to improve it. It means, in order to improve user engagement, you are also required to get a really good handle of what is actually working and what is not. 

The Reason

In order to get an understanding of the overall product health, you must track how many users are remaining truly engaged with the products you are offering. Also, a single change in this metric can lead you to the potential problem that is there down the road. 

Engagement Rate, this simple term represents the particular percentage of users who are remaining active within your product and that too over a specific period of time. 

Engagement Rate = a Total number of active users in a cohort over a specific period of time / total number of users in the cohort. 

Just by looking at your overall engagement rate, you will get high-level insight into 2 key areas and they are;

• Churn,
• Retention. 

These two are effectively two sides of the same coin. Always for growth, you require more retention and less churn. Whether it is for measuring or for analyzing, both these are helpful. 

In case your churn is going up and the engagement rate is dropping, that is indeed an early warning that something is just not right. Using this opportunity, you will be able to identify exactly where your product is making an error or falling short. 

This way, you will be able to create a far better user experience along with reversing the trend even before it takes you downhill. 

In case your retention and engagement rates both are going up, it means you have found your secret technique. That means you are completely successful in delivering exactly what the customers desire. 

So, it will be best if you continue doing what you are doing. At the same time, you are also required to continue your searches for newer opportunities for driving more engagement. 

Just by going a little deeper, you will be able to measure along with analyze an entire range of specific behaviors in order to gain insights, which might help you with several things, like the following. 

• Optimizing your customer success effort. 
• Targeting and also prioritizing your sales effort. 
• Refining your product messaging. 
• Forecasting your business. 
• Identifying potential user advocates. 

Final Talks

We believe after going through this article; you get an understanding of the tool of business growth, that is, user engagement. Here, you are required to ensure that you are using the best solution for ensuring user engagement. 

Here are some suggestions for you. 

• Userpilot.
• Heap.
• Typeform.
• Hotjar.