5 Benefits of Printing Brand on Umbrellas

In 2019, the retail industry spent nearly 1.7 billion Australian dollars on advertising. Online marketing is being widely used to lure more and more clients into connecting with the brand. Still, it is simple for your targeted audience to become overwhelmed with online advertisements and email campaigns in today's digital era. Hence, to stand out from the tough business competition, it's time to use a tried-and-true method of reaching out to your leads using print media. Materials with printed logos provide the clients and prospects with a brand experience that cannot be recreated online. When marketing a brand or a product, choosing a customised item with practical usage is very important. Umbrellas with the brand logo are trendy nowadays and are used by people connected with a particular brand or company. Print your brand on umbrellas to make people remember your company and the services or the products you offer. 

Photo by bckfwd on Unsplash

In this article, one will find out the five benefits of printing the brand name or logo on umbrellas. 

1. Has a Larger Surface for Branding

Using custom-printed umbrellas to raise awareness and expand one’s market base is a smart move. Like other promotional products such as pens, mugs, or branded clothes, these offer a vast surface area where the logo and additional brand information can be displayed clearly.

2. Can Be Used for Different Purposes

These are helpful throughout the year, based on different weather trends worldwide. These may shield your target audience on a hot summer day or a rainy day. Effectively, the consumers will operate as walking banners, advertising your brand at no additional expense, regardless of the weather.

3. Variety of Designs and Style

One such product can be designed in different patterns with different colours. A company can choose the design, colour and size according to their industry or brand colour. Various umbrellas are available nowadays with attractive and intricate patterns that could be personalised in up to full colour, ensuring that your brand's logo is visible clearly. The sleeve, wrap, and decal are all common branding possibilities on umbrellas. When brands want to attract customers' attention during trade shows and fairs, many individuals will be handing out standard pens or mugs, but your brand can easily stand out by being unique.

4. Portable 

Because they are lightweight and can be folded quickly, customised umbrellas will be easy to carry for different advertising events. Most are heat resistant and, of course, waterproof, which the business people may carry anywhere while spreading the brand value. 

5. Durability

Most people prefer buying items that are durable and long-lasting. It is one such item that will lure the customers from far away, and thus the company gets instant recognition from hundreds of people day by day. It is a way better option than a pen, mug, or any other item to get your logo printed, as they are fragile and might get displaced or broken. 

Regardless of the industry, branded umbrellas make a terrific present, so think about them for the upcoming advertising event the company is planning. You can check out online or offline vendors offering multiple options and discounts to get the company's logo printed on the umbrellas.