Why Experienced Realtors Swear by Real Estate Postcards

In today’s digital age, it can be overwhelming to keep up with the different marketing trends to be sure your brand stands out among the rest. You want to do everything you can to make sure people know you’re the go-to person for their real estate needs without spamming them with unnecessary emails.

It might surprise you to know that real estate postcards are a tried-and-true method for drumming up new clients and keeping existing ones coming back. While it’s an older form of marketing, it’s one that’s stood the test of time and still works well. 

Some companies even have templates to choose from— visit the site here to learn more—and you can tailor the postcards to your specific needs.

Real Estate Farming Works to Attract and Retain Clients

Real estate farms are basically a specific neighborhood or local area that you reach out to on a regular basis. It’s especially helpful if the farm is an area you’re familiar with, whether you live there yourself, or it’s simply an area where you’ve spent a lot of time. Make sure the farm isn’t saturated with other agents before you begin to reach out.

Now that you’ve got an area picked out, it’s time to send real estate postcards. There are many types to choose from, including:

• New Listing 
• Under Contract
• Just Sold
• Market Updates
• Seller Valuation Offers
• Open House

The idea is to be sending period updates to the same group of people, with your name, contact information, and professional headshot prominently displayed. This helps people associate you with impressive market knowledge and they’ll remember your name when it comes time for them to sell their home or purchase a new one.

Periodic Communication Is Key

It’s important to strike a balance between reaching out often enough that people remember you, and not spamming them with unwanted mail. 

Giving market updates such as number of homes on the market, average listing price, and how long homes remain on the market helps people get an idea for what their circumstances would be if they decide to sell. This is valuable information for both homeowners and renters. Renters likely want to purchase in the neighborhood they’re renting in, because they are already familiar with the area and have planted roots there.

Open House real estate postcards let people know you’ll be in the area. It can be interesting and informative for them to check out a home in their neighborhood that’s for sale, and hopefully you’ll make a connection too.

Continuous communication is easier with templates you can set up and automate shipping. Companies who have templates available also may have tracking information, so you can track delivery and make sure the postcards reach their destination.

Real Estate Postcards Are Tried and True

While ignoring digital marketing (such as social media interaction) would be a mistake, it should only be one part of your marketing plan. Real estate postcards have brought agents success for years and will bring you success as well.