Tips For Making Instagram Your Professional Weapon

• Over 1 billion users.
• More than 300 million monthly users.
• Around 70 million photos are being shared every day. 
• 2.5 billion photos are being liked on a daily basis. 

Yes, all these facts are about Instagram. 

So, you see, Instagram is something a serious marketer should now miss when promoting their businesses or brands. 

When this social media platform was released, most of us thought it was designed for individual photographers or for those who really like to have some fun by sharing photos. Now, after ten years, Instagram has become one of the most effective ways of marketing. 

Why Is Instagram So Important? 

You might be thinking about what made Instagram so important for marketers. The visual nature of Instagram is majorly responsible for making it an excellent platform for promoting your brand and businesses. 

The new age prefers visual content more than anything. Here you can showcase your products in detail. All the amazing features of Instagram are also effective in developing a reliable fan base for your brand. 

You might be surprised to know that among the total 1 billion users of Instagram, around 90% of users follow at least one business profile. It makes everything clear. 

Tips For Making Instagram Your Professional Weapon

From the above discussion, now it is clear that if you can utilize the potential of Instagram properly, you can get more instagram views, and you can actually develop a great market for your product or services. 

Here, we are guiding you with some really effective tips for marketing Instagram as your professional weapon. Now, let’s have a look at them. 

Tip 1: For Your Instagram Account Name Use Your Twitter Name

This way, you are actually securing two different things. For starters, this very thing ensures that you are recognizable across all the social media platforms. So, it does not matter whether someone finds you on Instagram or Twitter; they will know that it is the real you. 

It is also effective in case your photos are tagged or shared from Instagram back to Twitter. This way, your Instagram handle will link to your Twitter profile, and both of them will expand your reach. 

Tip 2: Be Your Brand On Instagram

Let’s keep it simple, do not use Instagram only for posting the pictures of your products, unless your products are extremely beautiful and artistic, and people just want to look at them continuously. 

You also can utilize this amazing platform for sharing the story of your brand. People always want to know more about your brand and not just about the product. 

Tip 3: Choose Engaging Hashtags

When you are using the appropriate hashtags, it is actually assisting you in connecting to the location, event, or subjects, and your profile will be found by the people outside your follower circle. That does not mean you will use too many hashtags at once. 

Just because you have the chance of using them, that does not mean you should use all of them. Using too many hashtags looks spammy. 

Tip 4: Build Community On Instagram

Never forget that Instagram is actually a social media network and is not only about photos. You have to be really cautious about the fact that you are regularly taking time and searching for words related to your business. 

This is the best way to connect with others in your niche, along with other audiences who will be interested in your services or products. It is really crucial to building a community on Instagram. 

Tip 5: Engage With Your Instagram Followers

After all, you are doing everything to bring your audiences and customers a little closure to your brand and business. Instagram offers great features of commenting and liking photos and videos. Reply to the mentions and comments. 

In order to build a more emotional connection, post behind-the-scenes videos and photos. Be very consistent on posting but do not post often. 

Be An Insta Marketer!

Now, you know what you need to do to utilize the potential of Instagram. Always remember this is not just a social media platform for posting beautiful photos and videos. You can actually use it for developing a reliable community.