Blogging for Newbies: 7 Ways to Optimize Your Content for SEO
Search Engine Optimization or SEO is an effective way to promote your site. If your website is properly optimized, your website will easily top in search engines like Google. However, to do so, it would also need proper techniques and a few know-hows that you must keep in mind. If you are new to this, here are a few ways you can optimize your content for SEO.
Plan Your Content With Keywords
In blogging, your content is your most crucial element. You may wonder how to write new stuff if other blog owners have already covered your topic. In cases like this, keywords will save you.
Searching for keywords can be complicated if you do not know how or where to start. Fortunately, companies in Sydney offer digital services to help clients. Sydney digital marketing services usually include assistance in SEO optimization and strategy, and in line with this would be keyword research. After thoroughly discussing your keyword, you would need to move to the next part.
Write An Appealing Title
After you have decided on your content, your blog's body would need a title. A title should be catchy and appealing to attract more readers. It would also motivate them to click your link when they see your entry in the search engine.
Since the title is the first thing they will see, it should be relevant to your content. It is because your title is usually the introduction to your blog. If you create an utterly irrelevant title to your blog, your website might lose its credibility and even lower your ranks in the search engines.
To create a compelling title, you can use powerful words that reach the reader's emotions and earn their trust. Also, it would help if your title contains a number element that indicates how many facts they will get from your blog.
Effective Meta Descriptions
The meta description contains a summary of your blog. You usually see this underneath the title on every search engine results page. It gives your readers an idea of what your content talks about.
It would be best to have an effective meta description because, like the title, it is one of the first elements that your readers will see. It is visible and highly informative. On the search engine results page, you will see numerous results, and thus, your meta description must be well written because the first impression is crucial in cases like this.
Always remember that you must keep your meta description relevant to your content. Also, it would help make your description more engaging for the readers to make it more interesting for them and catch their curiosity.
Be Mindful Of The Word Count
Writing a stimulating blog must be direct and sufficient. A wordy article may include unnecessary details that can tire out the readers. For SEO blog content, the ideal word count is at least 300 words for shorter ones and 1000-2500 for longer articles.
However, the number of words in your blog post should concern your content and match the user's search intent. In other words, it will all come down to the cohesiveness and flow of your topic.
Update Your Site With New Articles Frequently
An optimized blog article is not enough to bring your site more traffic. That is why posting new articles frequently will help you get more viewers. It also allows you to monitor your site and keep it updated.
Not only will it bring new traffic but also help you strengthen the trust between you and your customers. It is vital if you already have loyal readers that constantly visit your site for information.
Create Internal Links
If you are writing an article and somehow talk about a topic you have written before, you can link your past written work. Internal linking helps connect pages of your website and keep your readers on your site.
Internal linking will also make the search engine understand your site's content and relevance. Hence, it will help your website rank on the search engine results page and boosts page views. You must still place them strategically to make them more effective.
Making effective internal links will help if you create tons of content. Then, you make use of anchor text to associate your inner connection. Also, avoid using the homepage and contact page links in internal linking. It would be best to link articles that are deep into your website.
Final Thoughts
In writing, you should try putting yourself in your readers' shoes. Is this the answer they are trying to look for? Is this what they have looked for? Is the article sufficient enough? By answering these questions, you should come up with a conclusion.
Then, you can work on that idea and utilize what you have learned above. Once you have discovered your topic and intent, it would be easier and more effective to write content that would rank on the search engine's result page.
