Instagram Marketing Tips

Instagram is a popular social media site. Instagram, owned by Facebook, has over a billion users, so it's no surprise that businesses are interested in Instagram marketing.

A photo-sharing app turned into a marketing tool using a free QR code generator to help you sell more and make money online. In this article, we'll discuss some effective Instagram marketing strategies.

How To Market On Instagram?

Instagram is the second most popular social media network among businesses. Here are some stats to get you started on Instagram if you haven't already:

• On average, 500 million people use Instagram everyday.
• 4.2 billion likes each day on over 100 million photos and videos.
• Instagram is used by about 89% of users outside the US.
• Instagram is huge among teens, and 73% think it's the most fantastic way for companies to contact them.
• Instagram users spend an average of 28 minutes each day using the app.

Marketing Through Instagram:

Create an optimized profile

The first step in creating your profile is to come up with a username. Make sure you choose a user name that is basic and easy to remember. It will make it easier for people to recognize you and find you.

Then there's the profile photo. You can use your logo as your profile image if you're a company. You might also use another image. Just make sure it's unique enough to catch the viewers' attention.

Next, make sure that you are posting relevant information. That is, you should create material that is genuinely beneficial to your fans. Isn't that why they're following you? Make sure you don't let them down.

Promote your page or profile

Start advertising your profile once you've created a nice one. And you're aware that there are two options.

One method is through digital marketing. It is one of the quickest ways to contact many people. And they only need to follow you with a single click.

However, this strategy has its own set of limitations. Every day, don't you notice a lot of web ads? How frequently do you pay attention to them? Of course, not all the time.

So the second option is to use print promotions. Unfortunately, people do not often receive many printed fliers daily. When they do get one, though, they read it thoroughly. As a result, print media has a greater attention span than digital media.

On the other hand, print media is not actionable on its own. For example, suppose you use your Instagram handle in your print media advertisements.

Your audience will have to open the app, type in your handle, find your profile, and then follow you. This is a time-consuming and labor-intensive technique. While some may do it, others will not.

So, here's what you need to do: make your print media promotions actionable. Continue reading to find out how.

Make it easier to follow you.

You can do these things to help people follow you:

1. Use Instagram QR Code

Instagram now has a QR code. Instagram QR Code works similarly to Whatsapp QR Codes. This feature was first introduced in Japan in 2019 and globally in August 2020.

Instagram accounts have QR codes. An ordinary smartphone camera can also scan this. After scanning, the user is sent to the Instagram account. They can follow you, like you, and buy stuff.

A QR code makes it simple to follow individuals. No longer typing the username and then searching Instagram. Instead, a quick scan will bring up the profile. So the whole process becomes automatic.

2. Use your Instagram nametag

In 2018, Instagram introduced Nametags. These Nametags help people locate you on Instagram.

All they have to do is open the app and scan the Nametag. It's that easy. No need to manually type your username. The more straightforward the process, the better.

Here's how to acquire your Instagram Nametag:

Tap the three horizontal lines in the top right-hand corner of your Instagram profile.

Pick Nametag

Yes. You'll obtain your Nametag. Then, you can include it in your print media promotions with an instruction (call-to-action statement). For example, scan here to follow us on Instagram.

But, "Are Nametags Popular Enough?" What if I want to monitor the scanning of my Nametag? In that situation, you can use a QR code maker to create a DYNAMIC QR Code to keep things in check.

Stay active

No, you can't create a profile and then forget about it. But, even ten minutes each day on the platform will help you succeed.

Posting regularly will keep your account active and remind your fans of your presence. You can set your publishing schedule, but posting at least twice a week will help you stay consistent. Consider using a marketing automation solution to schedule posts in advance.

Your audience will connect with your profile in various ways, so make sure your content appeals to everyone. You may even use Instagram to show off the behind-the-scenes work that goes into your small business.

Advertising on Instagram

The simplest way to market your small business on Instagram and increase your reach is to pay for ads. After creating your business profile, you can find advertising options by clicking promotions on your main profile page or a single photo with the "promote" button below it.

To manage the ad campaign, you'll need a Facebook account. Once started, you can manage and customize the campaign at any time. If you're willing to spend money on marketing, this is a great tool to grow your Instagram following and reach.

Instagram is a gold mine for spreading your small business's name. Starting with the platform is simple, but you should prioritize profile quality over simply creating a profile and promising to update it later. There are plenty of tools and resources available, so get started and utilize Instagram.