How to Stand Out in E-Commerce Website Design in 2022

E-commerce is on the rise. However, you may have noticed that most of the e-commerce websites look more or less the same. Since everybody's using the same Shopify templates, most e-commerce websites just look the same. In this article, we're going to talk about how to break away from the standard templates and make sure that your e-commerce website stands out.

Your E-commerce Website design Should Stand Out

We're now in 2022, the year where because of lots of lockdowns, e-commerce is on the rise. Since the COVID-19 began, practically all brands have begun to target consumers directly rather than selling through supermarkets. This led to a whole new flood of e-commerce websites. However, most of the e-commerce store websites are using Shopify. But when you want your brand to create a unique special connection and stand out in the marketplace, you need to rethink how you're building your e-commerce website. You should really pay attention to the tips explained in this article when you're designing your next e-commerce website. 

Try To be Unique and Smart When Designing Your Website

Most e-commerce websites use templates, most product pages are just standard, and most product catalogs are traditional, which is tedious. They cannot tell a story; this way, you cannot show how your product is different from other products. 

Let's go through some examples like the website of Yolele. It's a website for revolutionary African food. If you explore this website, you will know it is complete. It has a pretty awesome storytelling theme. The price tag is always there, and you do not have to scroll up and down, again and again, to add something to the cart or buy your favorite product. 

Product Selling with Story-Telling

Suppose you are a customer; you will notice that the website mentioned above gives you more space and focuses on telling a story. And together with that, you know we have really got our direction of putting the product in context how it's going to be used and giving you a little bit of a demo of the experience. In short, we can say that story telling play a vital role in e-commerce website design.

Web Layout is everything

Now let us move to another example. Let us have a look at a website for a chocolate bar. Its name is SimpleChoclate. When you're landing on it, you're dropping into a kind of a bizarre layout. At the top, you're getting a video showing how the chocolate is being made, where it's coming from, and it gives you a little more insight into the company and its values. Now, when you start scrolling down again, you have a scrolling experience of exploring the different bars they're selling, which is fantastic.

Moreover, when you see them in the grid, each one they're giving you a little bit of context—seeing the ingredients flying around and the color so you can get to decide which one you want to explore. And when you're clicking it, you know you're opening it up, and then you discover it. It stays with you, and again you feel like a continuous experience. You know we can explore this and have more places to tell the story and how it's different even though we have to share all the kinds of nutrition and other things.