7 Tips to Relaunch Your Business During Pandemic

Research from a company that shares consumer data reveals that 0.9 percent of American small businesses respondents stated they had temporarily closed their locations due to the COVID-19 since November 25, 2021. The business challenges include retaining existing customers, lacking skilled employees, and maintaining connections.  

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Despite these obstacles, different medical associations launched COVID-19 vaccines. As these vaccines enter infected territories to protect against the virus and its rising strains, people feel hopeful about the resumption of our ‘pre-COVID normal’ and reviving lost livelihoods. 

As business establishments temporarily close or follow in-store capacity restrictions, customers seek different avenues to satisfy their needs, wants, and desires. However, the pandemic has paved the way to e-commerce popularity, which is why you must understand the recent growth of consumer shopping preference as a business owner.

If you have temporarily closed your business, you might be thinking of reopening your workplace to provide high-quality products to customers and open new job opportunities. Since most consumers don’t want to risk their families’ health by going outside to purchase their daily needs, they usually spend their time scanning the web for different brands online. Therefore, you can leverage this knowledge by building an online presence to attract new product customers.

Read more for seven innovative ways to reopen your business during the pandemic and how you can ensure its success. 

1. Create A Professional Page

Using social media to promote businesses has become the easiest way to attract customers. People love social media because it allows them to socialize with their family, friends, and co-workers worldwide. Therefore, as an entrepreneur who plans to reopen during the pandemic, you can start rebuilding your brand by creating a professional page to widen your reach for potential customers.  

2. Analyze The Competitors

Competitor analysis allows businesses to understand their competitors’ strengths and weaknesses. This process will be your leverage in finding the gap in the market by developing their weaknesses and upgrading their strengths to help you retain customer attention.  

Analyzing your competitors will guide you in recognizing the errors in your previous marketing strategies and enhance the things you did right. As you plan your business reopening, competitor analysis will help you create productive marketing strategies that will help you increase your competitive edge. 

3. Identify Your Target Market

Target market identification will allow you to shift your focus on the general social media users to a more specific group of people who are most likely to buy your product. This method will save you from unnecessary marketing costs because your brand won’t appear on all users. Therefore, you’ll only reach the right audience with the highest sales potential.

4. Stay Updated 

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While an issue is on top of the trending topic lists, this situation will be the right opportunity to provide relevant information to those who need it. For example, researching the latest trending topics and relating them with your social media content will help you increase new social media page traffic. This digital marketing strategy will help you attract a potential audience curious about your product offerings.  

Other social media marketing tips include the following: 

• Plan effective digital marketing campaigns.
• Actively engage with your social media page audience. 
• Ensure customer loyalty by featuring their product reviews on your page. 
• Refrain from sharing too much content. 
• Use digital marketing analytics tool. 
• Include the price tag on your products to avoid them from guessing. 
• Host live social media events. 
• Utilize a suitable format on your social media.

5. Find the Right Wholesale Distributors  

Distributors play a significant role in attracting a broader audience in different cities and countries. This group of channels is the bridge between the product manufacturers and the end-users. With distributors, they can provide expedited delivery and response periods. 

As an entrepreneur, you must recognize and treat your distributors as an excellent part of your team. For example, if customers from a specific country come along with your digital marketing campaigns, they might want to try your product. If they can’t find it within their country, you might lose them to another competitor just because your products aren’t readily available in your country. Thus, to make your business thrive during the pandemic, look for the right wholesale distributors. 

6. Cut Unnecessary Costs 

Reducing unnecessary costs can help increase sales margin to help you utilize your budget during the pandemic. The savings can also let you decrease product prices which might help attract more customers. 

Here are six techniques to follow in reducing unnecessary costs: 

• Standardize your equipment. 
• Analyze product value. 
• Control inventory.  
• Plan and control production budget effectively. 
• Conduct market research to ensure you’re attracting the right market. 

7. Ensure 100% Employee Vaccination 

As face-to-face restrictions, business establishments must also respond to the changes brought by the pandemic. While millions of people already got their full vaccine shots, misinformation about the COVID-19 vaccines leads to public hesitancy. However, if you plan to reopen your business establishment, you must implement a 100% workplace vaccination mandate.  

The Americans with Disabilities Act demands employers to evaluate four factors to identify whether a specific threat among their employees exists, such as: 

• The risk duration. 
• The potential harm’s nature and severity. 
• The likelihood of the potential harm’s occurrence. 
• The potential harm’s imminence. 

The act also suggests that if the employee can’t be vaccinated and poses a threat to the workplace, you must determine whether a reasonable accommodation is possible. This unique working situation may include letting them take a leave of absence or allowing the individual to work remotely. 

Remember, your employees and customers matter most because these people make your business work. Therefore, you must follow the correct safety procedures and consider special requests when needed.

Key Takeaway 

Businesses can still reopen and thrive during the COVID-19 pandemic by cutting unnecessary expenses, finding the right distributor, ensuring 100% employee vaccination, and utilizing social media platforms. Moreover, it’s better to carefully plan your business relaunch to create productive marketing strategies effectively.