5 Ways to Refresh Your Company Without Spending Crazy Money

Photo by Smartworks Coworking on Unsplash

Over the past couple of years, many companies have struggled. Sadly, not every company has survived the recent economic problems, as there have been thousands of permanent shutdowns worldwide. 

The good news, though, is that thousands of other companies have survived. However, a good portion of them are on the ropes and struggling to get back on track. Their sales have dropped, employees have quit, and it’s proving difficult to ride the wave. 

If you’re a company owner who can relate to this, don’t worry. Rather than living in fear of liquidation, you should use this blog to save the day. It contains 5 ways you can refresh your company, breathe new life into it, and not have to spend crazy amounts of money. 

1. Set your team up on Office 365 

No matter how many employees you have, it’s time to modernize your company by getting them on Office 365. This will enable your team to send and share files with each other, create awesome content, and access work remotely from home. To learn more about this, check out avepoint.com. 

2. Conduct giveaways

If your customer numbers are flagging, then an easy way to get them back is to conduct giveaways. If your giveaway is enticing (e.g., a free year-long subscription to your services), you’ll get lots of entrants and ultimately grow your brand recognition. Plus, the data you collect from the giveaways (customer emails and phone numbers) can then be used for marketing in the future.

3. Rebrand your office and website

Next, it’s a good idea to visually refresh your company by rebranding your office and website. 

If you have an office on a busy street, you should fill the windows with branding materials that help to capture the eyes of passers-by. Also, make sure that your website is looking great too. If you’re not a tech expert, then you might need to hire the services of a web designer. Don’t worry, though; they will be able to execute your rebrand vision as long as you choose a good one. 

4. Hire a social media marketing team

Social media marketing is everything in the modern business world. If you aren’t active on Facebook, Instagram, and Twitter, then you might have trouble with getting your brand recognized. 

So, the solution is simple: hire a social media marketing team (or expert). 

They will be able to work remotely or in-house, whichever works best for both parties. 

5. Use influencers 

Speaking of social media, you can give your business a major refresh by using social media influencers to be the face of your brand. Don’t worry; this doesn’t mean you have to spend millions of dollars on a high profile celebrity to promote you. Instead, what you need to do is reach out to other influencers on social media who are in your area. After paying for their services, they will promote your brand to their own followers, helping to boost your exposure.