Importance of UX Design for Businesses Profit Growth
How does user experience influence profit growth for businesses? Read this article to get an answer.
Does User Experience Equal Profit Growth?
UX design is a part of the product development, promotion, and successful sales process of any product. This article describes how UX can affect your profits (and if you are interested in UX analysis of your business, text the experts from https://www.purrweb.com/services/ui-ux/)
But before moving on to how UX does that, let’s define it. User Experience design is a process of creating products and services that provide useful, relevant, and valuable experiences for customers and helps them do what they want quickly, in a way that makes them feel good.
UX design includes UX research with in-depth work with customer data and interviews, market research, and lots of prototyping. UX designers figure out how to build user experience in a way that will be most relevant for the users. They create experiences that attract customers, demonstrate the way the product solves their pain, and make them want to stay. That is why after UX-centric redesigns of e-commerce websites, retailers see that users don’t abandon their shopping carts and FitBit users find types of exercise they need quicker.
UX Design Boosts Your Sales
With a user-friendly and intuitive design, users don't dedicate a lot of time and effort to find the necessary information on the page and can figure out how different functions work fast. That means they find products they need quickly — and quickly grasp whether or not it’s what they were looking for; pay for it seamlessly, with one touch.
Availability of product filters and visual searches are another important part of UX-based navigation: you are more likely to click on a product if its picture and brief description are showing up under the search field while you’re typing its name.
On the other hand, unconventional navigation can teach users new patterns — or tie the design to the brand’s identity. Tumblr’s mobile app does the latter with circular navigation, the former is demonstrated by Tinder and their swiping activities that are now reused across all kinds of platforms that are not related to dating.
A similar principle works with the integration of real-time support tools that are easy to find, use, and available 24/7 — sometimes, support is provided via chatbots or a comprehensive FAQ block. When customers can get answers to questions about the products they want to buy quickly, they are more likely to buy them.
UX Brings Differentiation From Competitors
UX design can be a key differentiating factor for your product within your niche. As a rule, it takes users only 15 seconds to decide if they're going to stay. Catching their attention and convincing them your product is worth looking at in detail is very important. And if you can do it and your competitors cannot — that’s a win for you.
Here are some of the tips you can use to do so:
1. Try to make your content personalized for your audience, tailor it to their interests and needs, speak about their issues and pains in a language they used when you’ve talked to them,
2. Avoid jargon and talking about your product from the perspective of its developer — always use customer angle,
3. Build design mobile-first, for one-thumb interactions,
4. Don’t tell — show users how your solution will work for them from the start,
5. Add social proof — real testimonials from your other customers speaking of you helping them do something better, feel better or changing them for the best. 87% of consumers search for reviews before deciding to buy something,
6. Gamify to guide, not to distract: guide user’s attention across value points of your product to your CTA.
7. Build scrolls animations and integrate clickable interactive blocks if you’re sure they’ll expand user’s understanding of the product instead of disrupting their focus (interactivity tends to do that sometimes.)
8. Provide auto-suggestions and intelligent tips for forms.
UX Design Save Cost in the Long Term
UX research — and UX design that’s created according to it — also help to save money on every stage of product development, from the prototype (that’s often a part of UX research itself) and MVP development to post-release communication with real customers.
User-centric prototyping helps you avoid what’s avoidable: thin large fonts, low contrast text, headings that are unoptimized for mobile, and so on. Identification of such seemingly minor problems on the prototype stage will cost much less than in post-production.
Also, Google loves nicely structured, hierarchically logical user-centric pages: links lead when they say they will and text has a clear outline, and the website isn’t buggy or too-heavy-to-load-fast. That means that UX design, supported by additional tweaks within website performance can be a factor that will improve your page’s search rank — which subsequently increases the number of customers who see it and click on it and interact with it.
Key Takeaways For Businesses
Remember when YouTube had five stars for rating videos? That wasn’t a feature many users interacted with: they preferred selecting either one or five stars — or not touching these buttons at all. Then, developers changed it to thumb up and down — and the number of user interactions raised right up. Or, another example: in 2011, Netflix updated its interface and did a full redesign. The Density project had to structure movie covers on the screen so they’ll look — you got it right — more densely. It may seem like an easy and simple step in retrospect, but the researches and surveys conducted earlier predicted its success. Engagement grew, and to this day Netflix movie covers are positioned close to each other on the screen.
Small details matter the most; small design tweaks can increase engagement within your product drastically; user perspective holds the insights that will help you grow — through conversions and meaningful interactions with customers. Sure, good UX design doesn't actually equate to profit growth. There still be pandemics, crises, PR nightmares, performance issues — there are too many other factors contributing to whether or not people are buying from you. But UX sure can help you grow your profit a lot.