How to Build an Effective Knowledge Management System
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Knowledge is the key to everything in the organization. The organization needs to manage the data into a system that will help the employees. This will empower the employees of the organization to use the knowledge. Every activity of the business depends upon any kind of knowledge whether it is customer-related requests, compliance issues, services queries, promotion of new launch etc. In such scenarios, implementing a knowledge management system comes handy. This helps the employees to have the knowledge without depending upon the managers. This will help them to take decisions and instant action to resolve the matter.
Getting the best knowledge base software is always the right decision for any organization. Not only for the employees, but it helps the customers to clear their doubts by themselves. This will act as a self-service for them as they can themselves look into what they want. This knowledge base system helps in reducing the burden of the employees as they can focus on other things rather than taking customer’s queries. Also, this system helps in improving the operational efficiency of the business. Often many organizations face problems due to a lack of knowledge. So the knowledge management system is a widespread and effective tool that is designed to enhance the circulation of knowledge within the organization. Also, it works great for the new employees recruited in the organization. It will provide improvements like customers support operations, onboarding procedures and efficient learning management. Before implementing this procedure, it is important for the organization to plan, analyze, record, share and then utilizing that knowledge for completing the task efficiently. Make sure to gather the information and share it with the other employees, organizing the information in the best possible manner and making the best use of the stored knowledge for further organization success.
The knowledge management system will solve all your questions related to the organization through which the employees can take decisions. The knowledge management system falls under two categories
- Internal knowledge management- It offers team knowledge which will help in improving the knowledge that will further improve performance. This will also help in retaining the employees which will help in improving the efficiency. It includes a variety of approaches like processes, policy and procedure documents and standard operating procedures.
- External knowledge management- In this, the knowledge base is implemented for the customers or any other outside the company to streamline the experience of the outsiders. Here the customers can self-help by using customer support, how-to articles, FAQs, informative videos etc. This will result in effective customer support staff.
If you are planning to implement the knowledge management system, the following are the points on how you can build an effective knowledge management system:
- Source the information and data- The first thing the organization need to do is to know what knowledge and information are to be documented. Prepare notes knowing that what are the common questions and queries arising in the mind of the customers and how you can document the knowledge for effective functioning. You can talk to your teammates which will help you to know what should be kept priority in the knowledge base. You can use Google Analytics too, to find out what are the most searched questions. You can easily compare the time periods and changes to see the rising and falling trends. For more effective results, many customer service professionals prefer to know about the customer queries on social media as these days the customers are very active on online platforms. They openly share their queries and issues online so the organizations can take benefit from this.
- Organize the system- The next step here arises is that how you should organize the data. For that, you can divide the concepts into different categories for easy reach. You should distinguish the most frequently-used element. Keep the most searched topics on the homepage. You can also add links with the content for a better understanding of the concept. You can use images, bold texts etc, as people learn differently. You can put the information in different ways like FAQs, user forums, creative videos. Make sure to do good research and deliver the best you can.
- Analyze and optimize the knowledge- While implementing it is important for the organization to analyze and optimize the knowledge base. Keep a constant look at the track metrics as this will help the organization to know the efficiency level of the knowledge management system. If not giving fruitful results, the organization can reconsider the knowledge base for efficient results. To know whether the knowledge management system is working right for the employees and the customers, always add the question at the end of the article asking, ‘whether the page provided you with what you wanted’, or ‘was the page successful’, in yes or no.
- Keep updating- If the organization comes up with new information, features, new launches etc, it is important for them to update the knowledge base. Just because you are done with creating the knowledge system, does not mean your job is over. Continue to keep the constant eyes on the Google analytics and feedback so that you can make the required changes. Trends do change with passing time, so alterations are mandatory. The best way to know this is that you should always add a feedback column at every end of the article.
So above are some major steps that will help in building an effective knowledge management system. Some of the examples of knowledge base tools are customer relationship system, learning management system, knowledge basis etc. Continue to invest in the knowledge management system if you want satisfied customers, high revenues, a high percentage of employee retention and less operational costs. It is important to never ignore the slightest matter as small things can sometimes make a new change. Invest in the right knowledge management system with the best features for the best results. Always consider the feedback of the customers and employees while updating the knowledge base.