How to Create Backlinks That Really Count
When it comes to SEO, one of the hottest topics is on-page SEO vs. off-page SEO value for SERPs rankings. Luckily, we don’t have to debate which comes first, but it may take detailed explanations to show that one type of SEO doesn’t work without the other. Still, the frequently disputed issue is what part of one’s SEO budget should go to each type of SEO, and experts may have varying opinions.
It depends on the website and the specific business needs. We can’t underestimate the relevance of keywords, title tags, and page content. But, if you think of these as parts of a mechanism or vehicle that your website is, then off-page SEO is best described as the fuel that you need to get anywhere.
Linkbuilding is an essential part of it, for it boosts the authority or credibility of a website as viewed by the search engines. Depending on your niche, there could be hundreds of URLs relevant to any of the top search queries. Those ranking the highest on SERPs are the ones that have the most quality backlinks leading to the websites from other resources.
Quality Over the Total Link Count
Right now, quality is the key metric – gone are the days when getting more backlinks used to refer to the sheer number, which could be easily inflated and resulted in link spamming. Once, a website linked to more often on the Internet was likely to make it to the top in the search results. Since then, the updates to the search engines’ algorithms have enabled them to evaluate the link count differently. Authoritative links coming from topically relevant websites are the high-quality ones that increase visibility across the web and all the search engines. The other side of the coin is what no one wants to experience: large numbers of low-value links purchased in bulk on link farms or specialized exchanges will result in ranking penalties.
Is It Best to Create Backlinks for Free?
Not exactly – unless the quality and authority of the linking sites are high. The good news is that quality links are not always paid or expensive. The free backlinks are not all low-quality, either. However, if you don’t use them competently, they won’t have any SEO value, or may even lead to lower rankings instead of any improvements. Some experts claim that just a few ‘bad’ links can decrease the DA (Domain Authority) of a website, while a single high-quality, authoritative link can increase it.
When wondering how to create backlinks for my website fast, keep this fact in mind. The SEO priority is given to the links coming from more authoritative sites—their relevance to the topic matters and that of the anchor text to the content. Quality backlinks are likely to be a time-consuming part of your overall SEO strategy if you are planning to get these for free. This requires creating outstanding quality content such as infographics, videos, articles, or guest posts.
How to Create Backlinks Fast and Easy
There are a bunch of cool ideas for those who want to increase backlinks fast – in a totally natural way! However, that requires offering useful or engaging content to your audience so that it is likely to get shared. Examples:
- Printables
- Ebooks
- Instructional videos
- Giveaways
- Sweepstakes
- Competitions
- Quizes
- Challenges
The quality of these backlinks is not predictable, though, just as their effect on your rankings. Anyway, in the modern fast-paced world, there are lots of us who just don’t have the time to follow all the advice on ‘how to create backlinks manually’. Luckily, we have the option of buying SEO link building packages that are created with quality, not quantity, in mind. They provide a variety of backlinks mixed from high-quality sources and are safe with search engines.
The Bottom Line: Best Links for Website Promotion
Many people believe that ‘natural link building is best for my website’. Others may complain that it doesn’t work, but they are still skeptical about buying backlinks.
However, as the data of studies confirm, the quality of backlinks differs dramatically depending on the authority of the resources providing them. So does their SEO value.
Therefore, even if posting on highly authoritative sites is often paid, creating a few high-quality backlinks may be well worth the fee. It is also likely to work better than getting a bunch of free backlinks from smaller sites and blogs.
Besides, it takes time to create superb content and find a reputable site for its publication. It takes some skills to figure out which one of a few different sites is a better option.
Leaving that to the experts is a convenient alternative, as they create backlinks tailored to your needs and ensure these come from different sources and platforms with higher authority.
