6 Steps to Build A Successful Organic Traffic

Organic traffic to websites is the same thing as walk-in visitors to a storefront. However, getting organic traffic is not as expensive as spending on different promotional offers and strategies offline. Organic traffic visitors also have another benefit.

They are already actively looking for the products or services that you have to offer. They also do not have to "be sold" about the product or service. Such visitors only need more information about your product or service to finalize their purchase.

Most of the search engines prioritize a webpage according to different factors such as relevant keywords, general site optimization, site authority, and many more.

Unfortunately, getting the attention of the search engines is that easy. It takes time to get ranked in a search engine, however this time can be considered as well spent.

In this article, we would be talking about how to create a solid foundation for organic search as well as how to increase organic traffic 2020?

Steps to Increase Organic Search Traffic

There are several things that one can do for getting organic traffic. Some of the effective things that one can follow are as follows:

1. Evaluate the Current Standing of your Website

In case your website is already up and running for some time but not getting enough traffic, it is time to evaluate the current standing of your website.

Start with the Home page of your website, have a look at each page, and read out the content on each page. The website needs to have a consistent flow throughout and should be able to answer the question of the user within a few clicks.

If the website takes too long to answer the users’ questions, it will result in a high bounce rate and the website would be downgrading on Google as well as other search engines. Most of search engines ensure that their users can the right information immediately.

Once the search engine crawlers observe that a user is bouncing back from a website, it assumes that the website has unnecessary or wrong information on its web page.

2. Find the Right Topics

One of the important steps to creating an effective SEO strategy is to define your ideal client.  For this, one needs to decide on the client’s age, occupation, gender, education, annual income, hobbies, location, and so on. After doing this, you can do some role play.

Put yourself in the shoes of your ideal client and try to find out about the common topics that you can discuss in addition to any questions that they might have.

For example, in case you're a dentist, the common questions can include Emergency Dental Care, Pediatric Dentistry, and Insurance Policy. You can compile the common topics into a defined list and work upon the requirements of your ideal client.

3. Find Relevant Keywords

From the list of common topics defined above, one can find different keywords for each topic. Taking an example, for the topic Pediatric Dentistry, some relevant keywords can be Pediatric Dentistry near me, Pediatric Dentist, when to take a child to the dentist, Pediatric Dentistry, Pediatric Dentistry in my city, etc.

The easiest method of finding relevant keywords that can boost organic traffic is by simply searching. One of the best and free tools for this purpose is Keyword Tool.io.

4. Build the Web Pages

After selecting your topics and the relevant keywords, it is time to build the pages of your website. Each topic that you select should have its page unless there is a sub-topic that is directly related to it. In such a scenario, you can merge the topics into a single page.

Make sure to use the keywords organically in the content of your web pages. You should also make sure to include your business location in the keywords as well as the content of the web pages. The content should be created with the end-user in mind, not just the search engine.

5. Create a Plan for Reputation Building

In the digital world, Google as well as online reviews are some of the most crucial things for building your website for organic search. These are some things that can make or break a business.

For keeping a business ahead, one needs to pay attention to the online reputation of the business. A good idea would be to register the business on free online review platforms as well as directories.

After registering and updating accurate information online, you should ask your present and past clients to leave a review for you. Most of the search engines take reviews into account while boosting a website to the top of a search query. This is a basic way of telling the search engine that the website is legit.

6. Re-evaluate and Analyze

Lastly, one should take a look at the performance of the website and re-evaluate and analyze it every month or so.

As a business owner or digital marketer, one should be able to keep a track of where the users are coming from, i.e. social media, Google, etc.

You should also keep a check on which words are being used to find the business. Have a look at the list of keywords that were previously made to find out which ones are relevant.

Since the way people search keeps changing daily, one needs to stay on the top of the content and the keywords. Keep the website accurate and modernized as this is one of the best ways of ensuring the steady growth of the website.

Conclusion

SEO is a process that takes a lot of time and effort. There are different organic traffic sources and it is important to tap most of them for getting the most traffic to your website.

Taking small and quick moves can help you in improving your website in the long run.

Make sure to work strategically so that you can successfully update the website and to reach a greater number of potential clients.