How To Get Customers On Side: Simple Ways To Impress
We all know that business success is reliant on pleasing customers.
If you’re looking to expand your client base or you’re setting up a new company and you’re keen to reach out and impress potential buyers, here’s a handy guide to get customers on side.
Don’t underestimate the importance of first impressions
Whether you run an online business, you own a restaurant, a bar or a salon, or you provide services like plumbing, cleaning, or digital marketing expertise, first impressions are crucial.
In business, you don’t often get second chances, so aim for perfection every time. If your company is an online venture, your website should look the part, and it should be simple to use.
If you have a physical store, you want to it to turn heads for the right reasons, and you want customers to spend time looking around once they set foot inside. Extend a warm welcome and ensure staff members are trained in customer service.
If you’re offering a service, make sure you set the right tone. If you’ve set up a meeting with a client at your office, for example, the space should be clean and bright, your team should arrive on time, and everyone should look smart and professional. It takes around 7 seconds to form a first impression.
Simplifying buying and ordering processes
We live in a day and age where consumers expect instant outcomes.
We’re used to finding information within seconds, and most customers actively seek out convenient, rapid ways to shop. If you’re keen to impress clients, and you want them to choose your business over others, simplifying buying and ordering processes is an excellent idea.
If you have a store, for example, it should take a matter of seconds to find a product, add it to a cart, and complete the payment. Using innovative technology and features like contactless payments and an NFC card reader can help to speed up processes and encourage users to choose your business time and time again.
Speed is such an important factor for modern consumers, and they’ll often select one site over another purely based on the fact that it’s easier to place an order.
Offering a VIP experience and listening to customers
Every customer wants to feel valued.
Whether you’re shopping at an independent boutique in a small town or you’re signing up for a service provided by a business with millions of customers, you want to feel like a VIP. As a company owner, regardless of the type of business you run, you should go out of your way to ensure your clients enjoy a positive experience.
Put customer service first, personalize the experience, invite clients to provide feedback, and listen to what your customers are telling you.
You might find that they have ideas or requests that improve the way you work, or you may come across a stumbling block or a flaw that you weren’t aware of. Use feedback to make adjustments and to get to know your customers.
"To succeed in business, you have to be able to impress customers."
If you’re looking for new clients, or you want to ensure you keep hold of existing customers, focus on creating the right first impression, provide a VIP experience, and invest in technology that makes the user experience enjoyable and hassle-free.
