Facebook Reaches 300 Million Advertisers for Stories Feature
COO Sheryl Sandberg also announced that not just the users but Facebook is enjoying a high number of advertisers for stories feature.
During the earnings call Zuckerberg said that along with small groups and messages (probably the messenger) stories feature are the fastest growing areas of online communication, which means they are looking forward to work on this feature in an advanced way.
Revealing the number of users, they also shared that:
“Facebook and Instagram feed ads make up the bulk of our business today. We expect that to continue, but Stories are an increasingly important growth opportunity…We’re proud to announce that we now have 3 million advertisers using Stories Ads to reach customers across Instagram, Facebook, and Messenger.”Facebook is seeing more ad-impressions from stories ads as they shared that the overall impression growth in Q1 2019 they are seeing stories-ads as the largest contributing factor for overall-impressions rate.
Since Facebook is allowing advertisers to show their ads in stories with lowest possible rates when comparing to post boosting and other advertising options on Facebook, most of the advertisers and digital marketers are quickly moving to stories-ads on Facebook that is causing ups-downs in the prices.
Sandberg shared that this rapid growth of stories-ads and advertiser' interest in this ad-system is growing because Facebook is making changes for this and enabling them to move to stories as soon as possible.
Facebook is making advertisers learn about stories feature and tell them how much benefit they can get from the feature as its one of the best ways to directly reach to the most active users.
However, people are still concerned about their privacy as the stories feature looks like a loop-hole in the privacy policies and consent.
Let's see what happens as Facebook is always working on the privacy of its users and tend to provide quality to both advertisers and users.
