Content Marketing Strategies to Try in 2024
Content marketing is a whole lot more than just a buzzword – according to some of the latest statistics by Pew Research, 77% of Americans go online every day, with 26% of those online almost constantly.
If you don’t have a good content marketing strategy, you’re going to be missing out on a lot of potential buyers. Those buyers demand compelling, relevant and creative content by brands that are important to them.
The only thing we know for sure about content marketing in 2024 is that it will become even more critical.
A Content Marketing Plan
Many businesses are using content marketing without a real plan. Now is the time to change that as it will help you create content that’s aligned with your business goals.It should serve your audience in a meaningful way that helps to achieve those goals. You can’t simply throw out content and hope that some of it stick. A sound content strategy will support those on both sides of your product: people who are still figuring out what their biggest challenges are, and those who are already using your product to overcome those challenges.
Your content should reinforce the solution or solutions you're offering, turning your customers into more qualified users of your product.
Quality, Original Content – Not Clickbait
Relevant content increases the odds of purchase while clickbait immediately turns many potential customers away.It’s pretty simple – your content needs to be original and relevant based on your own ideas. If you aren’t sure how to go about it, hire a writer or consultant to help. Don’t be tempted to copy the hottest headlines or topics that have gone viral.
Consumers are getting a lot savvier, and they want real content that can help them solve their problems.
Use Live Video
Video content is great and arguably a must for 2024. It’s a compelling story-telling medium opening up countless possibilities for communicating your story and building relationships.It’s a great way to captivate viewers, holding their attention while evoking emotion that can lead to a purchase or sharing. Cisco had predicted that by 2021, 80% of the world’s internet traffic will be video-based, noting that live video will play a big part.
Just a few of the possibilities including live streaming, product demos and hosting Q&A sessions.
Artificial Intelligence
Artificial intelligence, or AI, is a game-changer. With it, computers are trained to accomplish certain things by processing vast amounts of data and recognizing patterns within them. It continues to grow every day at a rapid rate and is revolutionizing nearly every industry.It can be used for planning blog topics, reviewing analysis, discovering key works, accessing data reports and much more. It enables the gathering of information that can be used for providing more personalized experiences.
You’ll be able to get valuable insight immediately into what your target audience is looking for and what type of content would be the most successful.
