7 Effective Tips to Improve the UX of your Website Design

Improving user experience on websites is one of the most crucial ways to create an impact and have more people visit your website and stay for a longer time.

In today's technical era, everybody knows how to develop a basic website and designs are available for free. There are people who help others for free to design a website and in just a gig of $5 to $50, you can have a fully functional website in your hands.

What you have to pay attention to is creating the best UX in your industry and making people love your website.

For example, you can use two big social media platforms for free and almost everything is the same on these networks. But Facebook is big than Twitter.

Why?

Because of UX design. Facebook keeps its UX design updated and always try to add more feature and improve UX on a daily basis.

On the other hand, Twitter is not really updating its UX and sticking to the old one. That's really frustrating for most of the users at Twitter and you can avoid this by hiring a professional UI/UX design services or learn yourself (which will take time).

As this is a very big example, I would like to come to a straight point and talk about how to improve the user experience of a website with minimal effort.

1. Understanding Users

Understanding what users want from you and what type of content they love to see on industry related websites, helps easily build user friendly websites.

For this you can rely on analytic platforms like Google Analytics and those providing live recordings of your user behavior on site and note these metrics:

• Demographic and gender
• How much they stay on different pages
• What type of content they spend more time on
• What type of content they shares most

And most important factor is where most of the visitors are clicking. This will tell you the first step towards making a great ux of your website design which will be user-friendly and will be the best version of your website.

2. Page Speed

It is the most important factor after knowing about your audience. As nobody on the internet wants to stay more than 3/5 seconds on a web-page while its loading.

You should try to make your website load faster than other top websites in your industry. But don't compromise on your website user experience. Don't try to make your website very minimal just to make it load faster.

You can use various plugins or hire a coder to reduce the loading time of your website and make it faster and also you can introduce a faster version of your website with Google's AMP project which is great for mobile users and getting higher rankings at Google search.

The best way to make your website load fast is to reduce size of your images and have less data-requests with low page size.

3. Navigation

In website usability the most exciting feature is navigation. As online maps helps us to navigate through a street to the next with the shortest road available, the same rule can be applied to website navigation systems.

As when people are on your website, they can't stick on just one page, they want more information and loves to walk-through the whole website. Just make sure you have:

• Breadcrumbs on every page
• Pages Menu on every page
• Next and previous post buttons after every article
• Top articles and important links as information pages in footer

This also tells Google and other search engines that your website is great with navigation and reduces the bounce rate of readers/visitors.

4. Background

While designing a website and trying to create a great user experience the background is something every 2nd web-designer forgets about.

You don't have to, because it something really helps you by 70% on creating a great and most amazing ux design.

As everybody uses White background for websites, you can stick to this as far as your website is not really too funny and weird. Just make sure you have text in clear formats and where is text at your website the background is white or black.

Nobody will like a website with red background and yellow text. So make it clear and clean (however on porn websites you can use any color as a background as it doesn't really matter on them).

5. Ads

If your website is a content based website, tool or a platform and you have to run ads on it for generating revenue then the best thing for creating a great user experience is to have ad-spaces on best places.

The best places for ads are:

• Above the fold (after menu and logo)
• At sidebar
• After post titles and in content
• At the end of the content
• Footer

Just make sure that you are not placing empty ad-spaces. You should use Google adsense or other ad-networks to show ads when you don't have direct ad-offers.

6. Mobile-friendliness

As mentioned above that AMP-enabled websites are getting higher ranks at Google and people love to visit these faster loading websites.

But the key-thing here is everybody wants to visit a website on mobile which is mobile-friendly and:

• Loads faster on small devices with low speed data connection
• Have clear text with a white background
• Have a great navigation system and main menu
• Not mess with content of website

And mostly don't take time to load. There are many themes and templates are available on the internet which you can buy or just download for free and make your website mobile-friendly. So try them.

7. Ask visitors

In the end its all about the users.

You should create a poll and ask your readers to give you suggestions on improving UX desing of your website so they can give their effective tips directly.

Its the most easiest way to know what really your audience wants and make a website which is loved by your own audience.

If you can't do this then contact me and I will tell you some fixes for your website which will surely improve your website's user experience.