6 Tips On How To Promote Your Business On Reddit

Reddit website positions itself as the front page of the Internet. It is no wonder since millions of users share their experiences and thoughts with the help of this platform on a daily basis.

Besides mere expression of a personal view, it is possible to use Reddit to boost your business by clever marketing. Here are some tips and tricks to get the most of using Reddit website to promote your business successfully.

1. Do the research

Before you start, make sure that you do your homework in the form of conducting a thorough research. Perhaps, your business idea is truly unique, the competition is not so high and, as a result, you can shine in the niche that you want to succeed in.

However, it is very likely that many other business owners have already done it before. Study what they do and figure out how you can stand out among them. You need to be unique in order to successfully market your company on Reddit, so defining what is special about you will help you attract more audience.

The larger your audience is, the higher chances to get maximum profit from your venture.

2. Follow the rules

If you are serious about promoting your business on the Reddit website, make sure you check the rules of usage. There is a number of certain restrictions which you need to know about in order to avoid your account to be suspended or even banned. Besides, the rules change regularly with the aim of improvement of the service that the website offers, so check out Terms and Conditions on a regular basis.

3. Be polite

Being respectful and polite to other Reddit users can bring a great marketing boost for your company. Avoid any spiteful comments at all cost because in the end it may cost you dearly. Always offer gold to those who are supportive of what your company does. Obviously, if the product is definitely no good, you may simply express your point of view but unfair downvoting will not help you build loyalty to your brand and you might lose a big part of your fanbase.

4. Purchase ads

Advertising with Reddit can help you limit your ads to the subs which relate to your target audience. You can also have your ad visible to all Reddit community which will, obviously, bring you wider exposure. More publicity will bring more clients and will increase the revenue.

5. Monitor ads of businesses in your niche

Many businesses are successful thanks to using Reddit platform. Checking out their ads can help you be in trend of what is in demand nowadays. You can get to know more about what is popular on the market right now and adjust your actions accordingly. You can learn from those who got it right and, at the same time, you can figure out what not to do by evaluating steps of those who failed.

Analyzing the approach of your competitors can bring positive results. It is better to learn from mistakes of others than fail without even knowing why it did not work out for you. Also, active and interesting commenting can help you get noticed by your target audience.

6. Take advantage of using an AMA (Ask Me Anything)

Ask Me Anything is a great way to showcase yourself as an expert. If you have what to say, take a chance to present your company by means of using your knowledge and answering questions. Such type of interaction with the community can make an impressive marketing impact on how your company develops.

Important things to consider

•     If your post gets too much downvotes, delete it, otherwise, it may influence your reputation badly. This is not the case when “any PR is good PR”.
•     It might be helpful to create several accounts - one personal, one for marketing purposes and one reserve account. The latter can be useful in case your main accounts are suspended for some reason.
•     If you leave a comment which is based on the information from a certain source, name the source. You need to show other users that you are trustworthy. Remember, reputation is everything.
•     Do not leave meaningless comments for the sake of quantity. Just saying “Yes” and “I agree” will not help you get noticed in the Reddit community.
•     Be prepared to receive negative feedback from other users. Make sure that your comment is adequate enough to avoid any vile comments regarding your post.
•     If you have an issue, use Reddit. The website is an impressive source of information which gets updated all the time. Use it for your benefit in order to solve any of your problems.

We hope that our simple tips can help you get into the tricky, but effective way to promote your business by means of Reddit website.

Be patient and learn how to use the platform correctly and your business will have a unique chance to reach new heights.

Guest contribution by: Jennifer Pauli she graduated from Corvinus School of Management and finished the faculty of Journalism at Corvinus University of Budapest. This gave her a good educational base for starting a career. She is working with enough well-known companies, blogs, and personalities. Find her on Twitter profile, G+ profile and read fresh articles at paulijennifer.blogspot.com