10 Pros of Easily Chewable and Digestible Content

As a blogger, you know that it is important to put some effort into the design and coding of your blog, but it is content that is crucial to you.

Your target audience will be primarily looking for information on the web, and you should provide it in the best way that you can.

And to be considered as a high standard, your content will need to be easily chewable and digestible whether you are going to publish it on your own blog or creating it for guest blogging needs.

Not that people have started eating screens, of course. But you need to provide something that they can deal with as easily as possible and here is why it is so crucial to your blog.

# 1 – It’s easier to understand

Bear in mind that your visitors aren’t visiting your blog because they want a lecture about something – if they did, they would be looking for a MOOC course instead.

What they want is content able to answer a single question without making them think too much. They are probably tired of using their brains after a long working day, so your posts shouldn’t require much from them.

Also, you should consider that they might constantly be distracted by push notifications from apps, plus whatever is happening around them in real life. So you will need to compete with all that noise as well. And making your content hard to understand won’t help you with it.

# 2 – It’s easier to proofread

Content that is easy for your target audience to understand will also come with an advantage for you. It will make much simpler to proofread it later.

We all know that most of the grammar mistakes committed are caused not by not knowing the rules but by long and confusing sentences. The subject is placed so far away that we don’t notice which verb should agree with it, for example. It can also make your punctuation suffer.

On the other hand, if your post is neat, you are less likely to overlook typos, misspellings, and all other embarrassing little things that can ruin your reputation.

# 3 – It’s more engaging

A chewable content is much more engaging. It doesn’t make you feel intimidated by big words and complex ideas, for instance.

And you don’t get tired and bored halfway through it.

This way, you can relate to it immediately, as it makes you feel like you are talking to a friend. And a pleasant online conversation is everything that anyone can wish to find online.

# 4 – It’s more shareable

What would you share online with your friends? Something that they understand after a few seconds, something that will engage them as soon as they see it? Or an over complex content that will require them to stop everything they are doing and concentrate on it?

Yes, that is it.

More complicated your content is, fewer chances you have to see it shared. Just have a look at what you usually share on social media. Probably:

• memes
• animated GIFS
• short videos
• impressive images.

Just keep in mind that it doesn’t have anything to do with the length. Long content can still get shared. The point here is not the number of words but the type of content that you offer.

# 5 – Search engines love it

Search engines base their results on algorithms. As you know, there isn’t a person there judging if your blog should or shouldn’t be on the first page of Google Search. So simpler your content is, more likely is that it will understand your blog’s goals correctly.

But, if the search engine gets lost on the way, trying to figure out what are you talking about, it might index your posts wrongly - and you will see them showing up for inquiries completely different from what you are offering.

It will drive mismatched traffic to you, one that won’t like your blog and will leave it as soon as sees it. As a consequence, your bouncing rate will increase, and your blog will fall down on Google Search’s rankings.

Not a scenario to look forward, right?

# 6 – You will know what you are doing

You know that sometimes it is just too hard to keep a blog up-to-date. Maybe you are a lucky one who can blog full time, but many bloggers do it during their spare hours, over evenings and weekends.

So it is only normal to expect that you will be as lost as your target audience if your content is not easily chewable.

You won’t have the slightest idea of what you are doing on those days that you aren’t at your best. And you might even find hard to find new topics to write about so to meet the “high level” you created for your blog.

# 7 – It’s easier to scan

You might have heard that the web likes content that is easy to scan. And it is because what you have been said here: people are busy, and they are looking for quick answers.

And most of them won’t really read your post from top to bottom, but scan it very fast and read the parts where they can find the answers they need.

And don’t take it personally. It is just still uncomfortable to read on a screen. So, instead of getting upset because of it, just accept the facts and create content easy to scan.

# 8 – You will be seen as an authority

If you thought that using big words and writing complex words would help you to be seen as an expert in your industry, think again and change your content marketing strategy.

Very few people will agree with you, and there is a reason for it:

if they can’t understand you, how can they follow your ideas?

# 9 – It’s more memorable

You probably have been through a day where you couldn’t get a song out of your mind, even though you dislike it. The lyrics were bad and repetitive, and yet, it stuck in your thoughts like super glue.

There are a couple of reasons to explain it, and one of them is the fact that the lyrics were probably very simple to understand.

So simple that your brain saw it as effortless and didn’t mind memorizing it even though it was completely unnecessary.

And a digestible content has the same effect: it is easier to remember because it is simple, and it will increase your chances to see your posts being mentioned and shared.

# 10 – It’s visually appealing

A chewable and digestible content is also visually appealing. And we all know that visual resources are something that you should add to any posts if you want to grab the attention of your visitors.

But it is not only of photos and videos that it lives.

Bullet points, lists, and short paragraphs are just some of the ways to make your writing look beautiful.

The takeaway: How to get it done

Now that you know the ten pros of chewable and digestible content, you are probably eager to know how to get it done.

There are two scenarios here:

one, in which you are doing it wrong because you don’t have the writing skills that you need; and a second one, in which you don’t even notice what you are doing wrong.

In any case, you might need some help to improve your writing, such as:

• Getting a tutor to help you with your writing.
• Hiring a freelance writer on Upwork or Fiverr to do it for you
• Finding the best online writing agency by checking reviews
• Using apps, such as Grammarly or Ginger, to boost your writing skills

You can choose what is best for you, but it is important that you make a move in the right direction. You probably are losing valuable traffic and audience if your content is too complex.

So don’t waste any other minute and change it right now.

This is a guest contribution by Steven Mehler: An experienced writer, blogger, SEO specialist and a freelance writer. Mehler has a long term experience in writing articles based on SEO, blogging, marketing and social psychology.